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15 Days Price Change

Credo Brands Mktg IPO

Closing In

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WEBSITE Inc. Year: 1999 Industry: Trading Listed Page

Profile
Issue Size --
Profile
Price Range 266  to  280 per share
Profile
Min Investment ₹280
Profile
Lot Size 1
Profile
Face Value ₹2
Profile
Draft Prospectus
Invest Before the IPO Goes Live

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Profile
  • Basic Info
  • IPO Tentative Timetable
  • IPO Lot Size
  • Subscription Status
  • Financials
  • Profit & Loss
  • Balance Sheet
  • Cash Flow
  • Ratios
  • Growth Rates
  • Other info

Overview

Credo Brands Marketing Ltd is a dynamic marketing firm that excels in crafting compelling brand narratives and driving impactful campaigns. Specializing in a diverse range of industries, from technology to consumer goods, Credo Brands leverages innovative strategies to enhance brand visibility and engagement. With a commitment to client success, the company employs a data-driven approach to optimize marketing efforts and achieve measurable results. Credo Brands is known for its creative prowess, strategic thinking, and a customer-centric approach that fosters long-term relationships. By staying at the forefront of industry trends, the company consistently delivers tailored solutions that resonate with target audiences, establishing itself as a trusted partner in the ever-evolving landscape of marketing and brand development. Read More

Basic Info

Face Value 2 per share

Price 266  to  280 per share

P/E (x) 26.7

Sales( Cr.) 618

PAT( Cr.) 68

EPS 10.5

Draft Prospectus

Exchange BSE-NSE

Promoter

Company Promoters

Kamal Khushlani Poonam Khushlani

Pre Issue Share Holding 57.53%

Post Issue Share Holding 41.29%

Listing Details:

Listing Price: 282

Listing Gain: 0.71%

Current Price: 85.5

Gain On Issue: 85.5 | 0%

GMP: --

GMP %: -- %

IPO Tentative Timetable

Opening Date Dec 19, 2023
Closing Date Dec 21, 2023
Allotment Dec 22, 2023
Refund Dec 25, 2023
Delivery of Shares Dec 25, 2023
Listing Date Dec 26, 2023

IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 53 14,840
Retail (Max) 13 689 192,920
S-HNI (Min) 14 742 207,760
S-HNI (Max) 67 3551 994,280
B-HNI (Min) 68 3604 1,009,120

Objective of the Issue

1. achieve the benefits of listing the Equity Shares on the Stock Exchanges 2. Carry out the Offer for Sale of up to 19,634,960 Equity Shares. Further, the Company expects that the proposed listing of its Equity Shares will enhance our visibility and brand image and provide liquidity to the Shareholders and a public market for the Equity Shares in India.

Issue

Category Nos Bid Bid (x)
QIB 9817480 1030344526 105x
NII 2945244 163519947 55.5x
Retail 6872236 137032386 19.9x
EMP 0 0 0x
Total 19634960 1018072676 51.9x

Net Sales (in cr.)

Total Income (in cr.)

Operating Profit (in cr.)

Net Profit (in cr.)

Shareholder Funds (in cr.)

Total Assets (in cr.)

Credo Brands Mktg Profit & Loss

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 TTM
Net Sales 245 341 498 567 618
Other Income 16 14 11 5 6
Total Income 261 355 509 572 624
Total Expenditure 196 246 334 407 438
Operating Profit 65 109 175 165 186
Interest 17 15 18 24 25
Depreciation 44 46 53 62 69
Exceptional Income / Expenses 0 0 0 0 0
Profit Before Tax 4 48 104 79 92
Provision for Tax 1 12 26 20 23
Profit After Tax 3 36 78 59 68
Adjustments 0 0 0 0 0
Profit After Adjustments 3 36 78 59 68
Adjusted Earnings Per Share 0.5 5.6 12.1 9.2 10.5

Credo Brands Mktg Balance Sheet

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Shareholder's Funds 192 236 281 342 410
Minority's Interest 0 0 0 0 0
Borrowings 13 10 7 5 1
Other Non-Current Liabilities 125 131 170 199 212
Total Current Liabilities 74 84 96 138 115
Total Liabilities 405 460 554 683 739
Fixed Assets 165 178 235 279 289
Other Non-Current Assets 27 31 32 38 34
Total Current Assets 213 252 288 367 415
Total Assets 405 460 554 683 739

Credo Brands Mktg Cash Flow

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Opening Cash & Cash Equivalents 1 25 36 8 2
Cash Flow from Operating Activities 96 78 72 56 159
Cash Flow from Investing Activities -6 -28 -19 -35 -20
Cash Flow from Financing Activities -66 -39 -82 -28 -96
Net Cash Inflow / Outflow 24 11 -29 -6 44
Closing Cash & Cash Equivalent 25 36 8 2 45

Credo Brands Mktg Ratios

# Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Earnings Per Share (Rs) 0.54 5.6 12.06 9.18 10.47
CEPS(Rs) 7.44 12.79 20.36 18.83 20.97
DPS(Rs) 0 0 5 0.5 3
Book NAV/Share(Rs) 30.02 36.64 43.62 52.77 62.58
Core EBITDA Margin(%) 16.56 25.7 30.52 19.68 21.4
EBIT Margin(%) 7.08 17 22.65 12.62 13.96
Pre Tax Margin(%) 1.37 12.93 19.34 9.67 10.93
PAT Margin (%) 1.18 9.66 14.44 7.26 8.14
Cash Profit Margin (%) 16.23 22.06 24.39 14.88 16.3
ROA(%) 0.85 8.26 15.28 9.57 9.62
ROE(%) 1.8 16.8 30.14 19.07 18.26
ROCE(%) 9.99 27.53 44.97 30.7 29.66
Receivable days 152.64 121.36 88.7 78.2 98.05
Inventory Days 73.07 61.34 60.91 53.32 49.26
Payable days 101.27 88.53 68.13 48.57 32.69
PER(x) 0 0 0 18.16 11.96
Price/Book(x) 0 0 0 3.16 2
Dividend Yield(%) 0 0 0 0.3 2.4
EV/Net Sales(x) -0.03 -0.1 0.01 1.96 1.25
EV/Core EBITDA(x) -0.12 -0.32 0.03 6.72 4.17
Net Sales Growth(%) 0 39.35 46.02 13.88 8.96
EBIT Growth(%) 0 203.33 93.34 -15.3 13.9
PAT Growth(%) 0 938.65 116.88 -23.63 15.5
EPS Growth(%) 0 938.65 115.33 -23.84 14.03
Debt/Equity(x) 0.08 0.06 0.04 0.11 0
Current Ratio(x) 2.87 3 3 2.66 3.61
Quick Ratio(x) 2.08 2.22 1.82 1.75 2.73
Interest Cover(x) 1.24 4.18 6.85 4.28 4.6
Total Debt/Mcap(x) 0 0 0 0.03 0

Sihora Industries Growth Rates

# 1 Year 3 Year 5 Year 10 Year
Sales CAGR 9% 22% 0% 0%
Operating Profit CAGR 13% 19% 0% 0%
PAT CAGR 15% 24% 0% 0%
# 1 Year 3 Year 5 Year 10 Year
Share Price CAGR -50% NA% NA% NA%
ROE Average 18% 22% 17% 17%
ROCE Average 30% 35% 29% 29%

Company Contact Information

Credo Brands Marketing Ltd.

B 8, M I D C Central Road Marol, Next To M I D C Police Station Andheri (East)

IPO Lead Manager(s)

Credo Brands Marketing Ltd.

Dam Capital Advisors Ltd. (Formerly IDFC Securities Ltd.)

ICICI Securities Ltd

Keynote Financial Services Ltd

Registrar Info

Credo Brands Marketing Ltd.

Frequently Asked Questions

All You Need To Know About IPO

When you leave without vesting, generally unvested ESOPs are cancelled. Vested ESOPs usually can be exercised after you depart, often within 3 to 6 months, depending on the company's ESOP plan.

For companies listed on a stock exchange, you can sell the shares any time after you exercise the ESOP option and the shares are in your demat account. If the company is unlisted or otherwise a startup, you can only sell the shares if and when the company announces a buyback or has a process for secondary sales.

Whenever you exercised your options to hold shares, you entered into a market risk situation, and if the valuation of the company drops, so do the shares.

Yes. ESOPs are valuable to the employer in that the employer is able to retain the best talent, align employee interests with company goals, and preserve cash while rewarding performance.

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