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Credo Brands Mktg Overview

Credo Brands Marketing Ltd is the parent company of Mufti. It’s a big name in India’s men’s casual wear market. The company was started by Kamal Khushlani in the 1990s. Now it offers a wide range of men’s western wear ranging from sweatshirts, jeans, cargo, chinos, jackets, blazers, and sweaters. Over the past 25 years, the brand has expanded their presence over 591 cities across India. It has a vast network of 1,773 retail outlets. These include exclusive brand stores, large format stores, and multi-brand stores. In...Read More

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Credo Brands Mktg Key Financials

Market Cap ₹508 Cr.

Stock P/E 7.4

P/B 1.2

Current Price ₹77.8

Book Value ₹ 62.5

Face Value 2

52W High ₹186.3

Dividend Yield 3.86%

52W Low ₹ 63.6

Credo Brands Mktg Share Price

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Volume
Price

Credo Brands Mktg Quarterly Price

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Credo Brands Mktg Peer Comparison

Credo Brands Mktg Quarterly Results

#(Fig in Cr.) Dec 2022 Mar 2023 Jun 2023 Sep 2023 Dec 2023 Mar 2024 Jun 2024 Sep 2024 Dec 2024 Mar 2025
Net Sales 131 133 118 166 150 133 124 186 156 153
Other Income 1 8 1 1 1 1 1 1 1 3
Total Income 131 140 119 167 151 135 125 186 157 156
Total Expenditure 88 92 88 109 108 102 91 128 108 112
Operating Profit 44 48 31 58 44 32 35 58 49 44
Interest 5 5 5 6 7 6 6 6 7 6
Depreciation 13 14 15 15 16 16 15 17 18 19
Exceptional Income / Expenses 0 0 0 0 0 0 0 0 0 0
Profit Before Tax 26 29 11 37 21 10 13 35 24 19
Provision for Tax 7 7 3 9 5 3 3 9 6 5
Profit After Tax 19 22 9 28 16 7 10 26 18 14
Adjustments 0 0 0 0 0 0 0 0 0 0
Profit After Adjustments 19 22 9 28 16 7 10 26 18 14
Adjusted Earnings Per Share 0.6 0.7 1.3 4.4 2.4 1.1 1.5 4.1 2.8 2.1

Credo Brands Mktg Profit & Loss

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 TTM
Net Sales 245 341 498 567 618 619
Other Income 16 14 11 5 6 6
Total Income 261 355 509 572 624 624
Total Expenditure 196 246 334 407 438 439
Operating Profit 65 109 175 165 186 186
Interest 17 15 18 24 25 25
Depreciation 44 46 53 62 69 69
Exceptional Income / Expenses 0 0 0 0 0 0
Profit Before Tax 4 48 104 79 92 91
Provision for Tax 1 12 26 20 23 23
Profit After Tax 3 36 78 59 68 68
Adjustments 0 0 0 0 0 0
Profit After Adjustments 3 36 78 59 68 68
Adjusted Earnings Per Share 0.5 5.6 12.1 9.2 10.5 10.5

Growth Rates

# 1 Year 3 Year 5 Year 10 Year
Sales CAGR 9% 22% 0% 0%
Operating Profit CAGR 13% 19% 0% 0%
PAT CAGR 15% 24% 0% 0%
# 1 Year 3 Year 5 Year 10 Year
Share Price CAGR -41% NA% NA% NA%
ROE Average 18% 22% 17% 17%
ROCE Average 30% 35% 29% 29%

Credo Brands Mktg Balance Sheet

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Shareholder's Funds 192 236 281 342 410
Minority's Interest 0 0 0 0 0
Borrowings 13 10 7 5 1
Other Non-Current Liabilities 125 131 170 199 212
Total Current Liabilities 74 84 96 138 115
Total Liabilities 405 460 554 683 739
Fixed Assets 165 178 235 279 289
Other Non-Current Assets 27 31 32 38 34
Total Current Assets 213 252 288 367 415
Total Assets 405 460 554 683 739

Credo Brands Mktg Cash Flow

#(Fig in Cr.) Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Opening Cash & Cash Equivalents 1 25 36 8 2
Cash Flow from Operating Activities 96 78 72 56 159
Cash Flow from Investing Activities -6 -28 -19 -35 -20
Cash Flow from Financing Activities -66 -39 -82 -28 -96
Net Cash Inflow / Outflow 24 11 -29 -6 44
Closing Cash & Cash Equivalent 25 36 8 2 45

Credo Brands Mktg Ratios

# Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Earnings Per Share (Rs) 0.54 5.6 12.06 9.18 10.47
CEPS(Rs) 7.44 12.79 20.36 18.83 20.97
DPS(Rs) 0 0 5 0.5 3
Book NAV/Share(Rs) 30.02 36.64 43.62 52.77 62.58
Core EBITDA Margin(%) 16.56 25.7 30.52 19.68 21.4
EBIT Margin(%) 7.08 17 22.65 12.62 13.96
Pre Tax Margin(%) 1.37 12.93 19.34 9.67 10.93
PAT Margin (%) 1.18 9.66 14.44 7.26 8.14
Cash Profit Margin (%) 16.23 22.06 24.39 14.88 16.3
ROA(%) 0.85 8.26 15.28 9.57 9.62
ROE(%) 1.8 16.8 30.14 19.07 18.26
ROCE(%) 9.99 27.53 44.97 30.7 29.66
Receivable days 152.64 121.36 88.7 78.2 98.05
Inventory Days 73.07 61.34 60.91 53.32 49.26
Payable days 101.27 88.53 68.13 48.57 32.69
PER(x) 0 0 0 18.16 11.96
Price/Book(x) 0 0 0 3.16 2
Dividend Yield(%) 0 0 0 0.3 2.4
EV/Net Sales(x) -0.03 -0.1 0.01 1.96 1.25
EV/Core EBITDA(x) -0.12 -0.32 0.03 6.72 4.17
Net Sales Growth(%) 0 39.35 46.02 13.88 8.96
EBIT Growth(%) 0 203.33 93.34 -15.3 13.9
PAT Growth(%) 0 938.65 116.88 -23.63 15.5
EPS Growth(%) 0 938.65 115.33 -23.84 14.03
Debt/Equity(x) 0.08 0.06 0.04 0.11 0
Current Ratio(x) 2.87 3 3 2.66 3.61
Quick Ratio(x) 2.08 2.22 1.82 1.75 2.73
Interest Cover(x) 1.24 4.18 6.85 4.28 4.6
Total Debt/Mcap(x) 0 0 0 0.03 0

Credo Brands Mktg Shareholding Pattern

# Dec 2023 Mar 2024 Jun 2024 Sep 2024 Dec 2024 Mar 2025 Jun 2025 Sep 2025 Dec 2025 Mar 2026
Promoter 55.4 55.24 55.19 54.83 54.64 55.06 55.01 55.01 55.01 55.01
FII 3.56 2.72 1.89 1.47 0.47 0.26 0.58 0.53 0.46 0.46
DII 10.43 8.45 7.66 6.69 5.68 4.41 3.64 2.34 2.33 3.36
Public 30.61 33.59 35.26 37.01 39.21 40.26 40.77 42.11 42.21 41.17
Others 0 0 0 0 0 0 0 0 0 0
Total 100 100 100 100 100 100 100 100 100 100

Credo Brands Mktg News

Credo Brands Mktg Pros & Cons

Pros

  • Company has a good return on equity (ROE) track record: 3 Years ROE 22%
  • Debtor days have improved from 48.57 to 32.69days.
  • Company has reduced debt.
  • Company is almost debt free.

Cons

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