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WEBSITE Inc. Year: 2010 Industry: e-Commerce Listed Page
Buy unlisted shares early and participate in the growth before public listing.
Face Value 2 per share
Price 440 to 465 per share
P/E (x) -113.4
Sales( Cr.) 7660
PAT( Cr.) -265
EPS -4.1
Draft Prospectus --
Exchange BSE-NSE
Company Promoters
Pre Issue Share Holding 100%
Post Issue Share Holding 58.76%
Listing Price: 625
Listing Gain: 25.6%
Current Price: 225.5
Gain On Issue: 225.5 | 0%
GMP: --
GMP %: -- %
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | 14,880 |
| Retail (Max) | 13 | 416 | 193,440 |
| S-HNI (Min) | 14 | 448 | 208,320 |
| S-HNI (Max) | 67 | 2144 | 996,960 |
| B-HNI (Min) | 68 | 2176 | 1,011,840 |
1. Expenses of the Company for: establishment of new modern stores under the BabyHug brand and establishment of a warehouse in India 2. Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India 3. Investments in its Subsidiary Digital Age for setting up new modern stores under the FirstCry brand and other house brands of the Company and lease payments for the existing identified modern stores owned and controlled by Digital Age in India 4. Investment in Subsidiary FirstCry Trading for overseas expansion by establishment of new modern stores and establishment of warehouses in KSA 5. Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries 6. Sales and marketing initiatives 7. Technology and data science costs, including cloud and server hosting costs 8. Financing of inorganic growth through acquisitions and other strategic initiatives and general corp
| Category | Nos | Bid | Bid (x) |
|---|---|---|---|
| QIB | 67640768 | 1305466822 | 19.3x |
| NII | 13528154 | 63311761 | 4.7x |
| Retail | 9018769 | 20833356 | 2.3x |
| EMP | 0 | 0 | 0x |
| Total | 90187690 | 1102093572 | 12.2x |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 160 | 228 | 337 | 508 | 814 | 1603 | 2401 | 5633 | 6481 | 7660 | |
| Other Income | 13 | 12 | 18 | 27 | 83 | 137 | 116 | 99 | 94 | 150 | |
| Total Income | 174 | 240 | 355 | 535 | 897 | 1740 | 2517 | 5731 | 6575 | 7810 | |
| Total Expenditure | 446 | 624 | 402 | 1450 | 1047 | 1561 | 2419 | 5950 | 6410 | 7430 | |
| Operating Profit | -272 | -384 | -47 | -915 | -150 | 179 | 97 | -219 | 165 | 380 | |
| Interest | 2 | 2 | 1 | 0 | 4 | 14 | 38 | 72 | 115 | 158 | |
| Depreciation | 4 | 7 | 7 | 18 | 38 | 70 | 111 | 294 | 371 | 405 | |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 54 | 0 | -50 | |
| Profit Before Tax | -278 | -393 | -55 | -933 | -191 | 98 | -51 | -530 | -322 | -232 | |
| Provision for Tax | -0 | 0 | -0 | -1 | -1 | -118 | 28 | -44 | -0 | 33 | |
| Profit After Tax | -278 | -393 | -55 | -933 | -191 | 216 | -79 | -486 | -322 | -265 | |
| Adjustments | 0 | 0 | 0 | 0 | 0 | -1 | 7 | 45 | 47 | 73 | |
| Profit After Adjustments | -278 | -393 | -55 | -933 | -191 | 215 | -72 | -441 | -274 | -191 | |
| Adjusted Earnings Per Share | -54.3 | -125.3 | -17.4 | -38.4 | -6.1 | 6 | -1.8 | -10.8 | -6.7 | -4 |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Shareholder's Funds | -657 | -1036 | -1087 | 1527 | 2417 | 3437 | 3528 | 3456 | 3171 | 4741 |
| Minority's Interest | 0 | 0 | 0 | 0 | 0 | 98 | 760 | 743 | 621 | 539 |
| Borrowings | 788 | 1657 | 1655 | 0 | 0 | 10 | 51 | 55 | 229 | 210 |
| Other Non-Current Liabilities | 1 | 5 | 6 | 5 | 85 | 19 | 835 | 1497 | 1742 | 1144 |
| Total Current Liabilities | 60 | 70 | 91 | 146 | 256 | 392 | 922 | 1212 | 1603 | 2087 |
| Total Liabilities | 193 | 696 | 665 | 1678 | 2758 | 3955 | 6097 | 6964 | 7366 | 8722 |
| Fixed Assets | 16 | 361 | 356 | 351 | 383 | 669 | 2213 | 3533 | 3868 | 3609 |
| Other Non-Current Assets | 30 | 155 | 24 | 568 | 625 | 163 | 172 | 421 | 410 | 563 |
| Total Current Assets | 146 | 180 | 286 | 758 | 1750 | 3123 | 3712 | 3010 | 3087 | 4549 |
| Total Assets | 193 | 696 | 665 | 1678 | 2758 | 3955 | 6097 | 6964 | 7366 | 8722 |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 1 | 6 | 6 | 9 | 104 | 177 | 383 | 405 | 259 | 362 |
| Cash Flow from Operating Activities | -160 | -69 | -70 | -210 | -300 | -67 | -132 | -399 | -42 | -83 |
| Cash Flow from Investing Activities | 97 | -501 | 82 | -758 | -660 | -445 | -491 | 304 | 63 | -1438 |
| Cash Flow from Financing Activities | 69 | 570 | -9 | 1063 | 1033 | 718 | 644 | -51 | 81 | 1431 |
| Net Cash Inflow / Outflow | 6 | -0 | 3 | 95 | 73 | 206 | 22 | -146 | 102 | -91 |
| Closing Cash & Cash Equivalent | 6 | 6 | 9 | 104 | 177 | 383 | 405 | 259 | 362 | 271 |
| # | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | -54.3 | -125.26 | -17.38 | -38.38 | -6.13 | 6.01 | -1.77 | -10.83 | -6.73 | -3.97 |
| CEPS(Rs) | 0 | -123 | -15.2 | -37.64 | -4.92 | 8.01 | 0.79 | -4.71 | 1.21 | 2.9 |
| DPS(Rs) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Book NAV/Share(Rs) | -129.69 | -334.75 | -351.96 | 61.48 | 75.78 | 93.34 | 83.95 | 73.26 | 61.88 | 84.17 |
| Core EBITDA Margin(%) | -177.81 | -173.16 | -19.33 | -185.52 | -28.56 | 2.43 | -0.71 | -5.54 | 1.06 | 2.94 |
| EBIT Margin(%) | -171.78 | -171.19 | -16.01 | -183.72 | -23.04 | 6.52 | -0.53 | -8 | -3.11 | -0.94 |
| Pre Tax Margin(%) | -173.31 | -172.18 | -16.25 | -183.75 | -23.52 | 5.71 | -2 | -9.25 | -4.86 | -2.97 |
| PAT Margin (%) | -173.26 | -172.21 | -16.18 | -183.65 | -23.44 | 12.53 | -3.07 | -8.48 | -4.86 | -3.38 |
| Cash Profit Margin (%) | -170.98 | -169.09 | -14.15 | -180.08 | -18.83 | 16.61 | 1.26 | -3.35 | 0.75 | 1.79 |
| ROA(%) | -144.2 | -88.49 | -8.01 | -79.59 | -8.6 | 6.43 | -1.57 | -7.44 | -4.49 | -3.29 |
| ROE(%) | 0 | 0 | 0 | -479.6 | -9.91 | 7.58 | -2.33 | -15.19 | -11.68 | -8.05 |
| ROCE(%) | -194.04 | -101.4 | -9 | -88.97 | -9.51 | 3.83 | -0.38 | -12.65 | -5.67 | -1.65 |
| Receivable days | 81.44 | 46.37 | 30.93 | 28.37 | 27.99 | 22.98 | 25.25 | 14.11 | 12.22 | 11.68 |
| Inventory Days | 107.88 | 86.01 | 78.92 | 98.77 | 108.21 | 86.33 | 107.05 | 72.14 | 80.36 | 87.7 |
| Payable days | 89.87 | 79.63 | 80.24 | 87.01 | 81.82 | 82.81 | 96.08 | 58.75 | 72.15 | 69.81 |
| PER(x) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Price/Book(x) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4.37 |
| Dividend Yield(%) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EV/Net Sales(x) | 4.94 | 7.01 | 4.54 | -0.77 | -1.48 | -1.4 | -0.87 | -0.16 | -0.02 | 2.17 |
| EV/Core EBITDA(x) | -2.92 | -4.17 | -32.49 | 0.43 | 8.01 | -12.52 | -21.45 | 4.18 | -0.74 | 43.63 |
| Net Sales Growth(%) | 0 | 42.37 | 47.66 | 50.61 | 60.33 | 96.86 | 49.81 | 134.56 | 15.06 | 18.19 |
| EBIT Growth(%) | 0 | -41.88 | 86.19 | -1628.49 | 79.9 | 159.92 | -111.98 | -3305.76 | 55.03 | 64.27 |
| PAT Growth(%) | 0 | -41.51 | 86.13 | -1609.65 | 79.54 | 213.15 | -136.44 | -517.72 | 33.85 | 17.64 |
| EPS Growth(%) | 0 | -130.71 | 86.13 | -120.89 | 84.03 | 198.14 | -129.38 | -512.75 | 37.82 | 41.06 |
| Debt/Equity(x) | -1.2 | -1.58 | -1.5 | 0 | 0 | 0.01 | 0.03 | 0.06 | 0.18 | 0.14 |
| Current Ratio(x) | 2.43 | 2.56 | 3.13 | 5.2 | 6.83 | 7.98 | 4.02 | 2.48 | 1.93 | 2.18 |
| Quick Ratio(x) | 1.64 | 1.71 | 2.19 | 3.9 | 5.68 | 6.64 | 2.96 | 1.42 | 0.91 | 1.16 |
| Interest Cover(x) | -112.08 | -172.25 | -66.53 | -5780.63 | -47.89 | 7.99 | -0.36 | -6.41 | -1.79 | -0.47 |
| Total Debt/Mcap(x) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.03 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | 18% | 47% | 57% | 0% |
| Operating Profit CAGR | 130% | 58% | 0% | 0% |
| PAT CAGR | 0% | 0% | 0% | 0% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | -36% | NA% | NA% | NA% |
| ROE Average | -8% | -12% | -6% | -52% |
| ROCE Average | -2% | -7% | -3% | -42% |
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| #(Fig in Cr.) | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 1900 | 1667 | 1652 | 1905 | 2172 | 1930 | 1863 | 2099 | 2424 | 2163 |
| Other Income | 35 | 18 | 27 | 31 | 44 | 48 | 48 | 38 | 57 | 41 |
| Total Income | 1936 | 1685 | 1679 | 1936 | 2217 | 1979 | 1911 | 2137 | 2480 | 2203 |
| Total Expenditure | 1842 | 1634 | 1603 | 1848 | 2064 | 1914 | 1829 | 2037 | 2327 | 2093 |
| Operating Profit | 94 | 51 | 76 | 88 | 152 | 64 | 82 | 100 | 154 | 111 |
| Interest | 41 | 0 | 38 | 41 | 42 | 38 | 40 | 40 | 39 | 36 |
| Depreciation | 96 | 103 | 95 | 98 | 104 | 108 | 101 | 98 | 104 | 104 |
| Exceptional Income / Expenses | 0 | 0 | -12 | -1 | 0 | -37 | -6 | -3 | -16 | -24 |
| Profit Before Tax | -43 | -52 | -70 | -52 | 7 | -118 | -66 | -41 | -5 | -53 |
| Provision for Tax | 6 | -9 | 6 | 11 | 22 | -6 | 0 | 9 | 33 | -5 |
| Profit After Tax | -48 | -43 | -76 | -63 | -15 | -112 | -67 | -51 | -38 | -48 |
| Adjustments | 17 | -8 | 19 | 13 | 7 | 35 | 20 | 15 | 10 | 18 |
| Profit After Adjustments | -32 | -52 | -57 | -50 | -8 | -77 | -46 | -35 | -28 | -30 |
| Adjusted Earnings Per Share | -0.8 | -1.3 | -1.4 | -1 | -0.2 | -1.6 | -1 | -0.7 | -0.6 | -0.6 |
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