Payment Revolution: A Deep Dive into Razorpay\'s Ecosystem

Summary

Razorpay, a leading player in the payment solutions sector, has established itself as a formidable force, securing the 3rd rank among 384 competitors. The company operates in a vibrant landscape, with 317 active competitors, of which 48 have received funding, 28 have exited, 10 are public, and 18 have been acquired. Razorpay's competitors collectively boast substantial funding of $14.4 billion, garnered through 213 funding rounds, highlighting the robust and competitive nature of the industry. With a strong market position, Razorpay continues to navigate and thrive in the dynamic payments sector.

Company Overview

The financial technology industry is expanding quickly in India, where fintech is a popular topic of conversation. Given that practically all contemporary finance startups use Razorpay and that it greatly benefits their operations, it is hard for the name to escape mention. In essence, Razorpay helps companies handle their digital payment and banking procedures. Shashank Kumar and Harshil Mathur, two former members of Forbes 30 Under 30 India, formed it. With its suite of products, the company's platform enables businesses to process and distribute payments by providing APIs and integrations for managing the marketplace, automating national electronic funds transfers, real-time gross settlement, and immediate payment service bank transfers, as well as collecting recurring payments and sharing invoices with clients.

Business Model & Segments of Razorpay

• Payment gateway services

• Subscription and recurring billing platform

• Full-stack financial solutions provider

• Software development and maintenance services

• Current accounts and working capital loans

• Multi-network tokenisation solutions

• Payment acceptance and management solutions for small and medium-sized enterprises (SMEs) and startups

• Payment commission fees earned by providing payment solutions

• Revenue from operations, including other income

• Advertising and marketing expenses

• Automated billing and hosted page solutions

• Payment links and customer identifier solutions

• NEFT, RTGS, and IMPS transfer solutions

• APIs for easy integration and complete automation.

For more than ten million enterprises, including Facebook, Airtel, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme, Tata Consultancy Services, Swiggy, CRED, BookMyShow, Ola, Zomato, Swiggy, and ICICI Prudential, among others, Razorpay facilitates payments and banking solutions. Razorpay was created in 2014 with the same fundamental principles that still guide its operations now. Its purpose is to simplify and ease the transfer of money. Razorpay is developing the next-generation payments and banking infrastructure for Digital India, which will serve as the country's central nervous system. The company will keep creating an ecosystem that will support small business innovation and financial growth in addition to producing intelligent solutions that make businesses' lives easier and more efficient.

The main focus of Razorpay's business strategy is on offering finance and payment solutions to a range of businesses, with a particular emphasis on subscriptions and recurring billing. With the Razorpay Subscriptions platform, businesses can handle automated recurring payments using a variety of payment methods, such as net banking, credit and debit cards, UPI AutoPay, and more. The platform provides features like proration, trial periods, and add-ons along with flexibility in payment structures and multi-currency compatibility.

Payment gateway services, which have developed into a full-stack financial solutions provider, are Razorpay's primary business. The company's goal is to completely transform online businesses' money management by providing simple, developer-friendly APIs and seamless integration. Razorpay also makes money by providing maintenance and development services for software.

How does the subscription model of Razorpay operate?

Businesses can handle automated recurring transactions using a variety of payment methods, such as credit and debit cards, net banking, UPI AutoPay, and more, with the aid of Razorpay's subscription model. Businesses may provide features like trial periods, add-ons, and proration, as well as customisable pricing models and multi-currency support, using Razorpay Subscriptions. Businesses may easily set up recurring payments on this platform, manage their billing cycle, and get real-time alerts about subscription behaviour. Businesses may use the Razorpay dashboard to create unique links for each of their subscription plans, which they can then promote via email, WhatsApp, and other channels to onboard new members. Additionally, Razorpay Subscriptions allows users to modify their subscription plans and accept payments from abroad in more than 100 different currencies.

Industry Research

The fintech sector in India has grown significantly and is expected to continue growing. The Indian fintech sector was valued at $50 billion in 2021 and is projected to grow to a size of over $150 billion by 2025, according to Invest India. Digital payments, personal finance, alternative financing, insurtech, wealth tech, and blockchain are just a few of the segments that make up this industry. With major competitors like Paytm, MobiKwik, Policy Bazaar, PayU, and Razorpay adding to the competitive landscape of the business, India has become a hotbed for several fintech firms.

In 2016, the fintech industry in India received approximately $270 million in funding, indicating a notable influx of cash. Since 2014, investors have invested over $13.3 billion in fintech startups in India, demonstrating the potential for development and innovation within the sector. Statista's market projection, which predicts a 4.31% growth in the Fintech Digital Investment market in India from 2024 to 2028—a market volume of US$175.30 billion in 2028—further highlights the industry's expansion.

The Deloitte report highlights that through addressing structural challenges, enhancing customer experience, lowering operational friction, and encouraging the adoption and usage of digital channels, Indian fintech startups can completely transform the financial services industry. Fintech companies are in a good position to influence consumer behaviour, lower prices, raise the calibre of financial services, and bring about long-term improvements in the financial sector.

To sum up, the fintech sector in India is expanding quickly due to several reasons, including significant investments, growing digital use, and technological innovation. A wide variety of market segments and a competitive environment shaped by both established firms and a growing startup ecosystem are characteristics of the industry's evolution. Given its capacity to fundamentally alter the financial services industry and bring about enduring transformations, the fintech industry in India offers ample prospects for advancement and novelty.

Shareholding and promoters of Razorpay

In the sources given, Razorpay's shareholding percentages are not disclosed to the public. Nonetheless, the following details Razorpay's investors and valuation based on the information at hand.

Razorpay's excellent position in the market is demonstrated by its impressive ranking of third place out of 384 competitors. With 317 active competitors and a varied status distribution of 48 funded, 28 exited, 10 public, and 18 acquired enterprises, the scene is quite competitive. The sector is competitive and dynamic, as seen by the $14.4 billion in capital Razorpay's rivals have raised in 213 funding rounds combined.

Financials of Razorpay

The financial statement items for every year are not accessible to the general public. Due to rapid company expansion, Bengaluru-based fintech startup Razorpay's standalone net profit increased 20% to INR 7.3 Cr in FY22 from INR 6.1 Cr in FY21. Operating income for the startup increased 76% to INR 1,481 Cr from INR 841.2 Cr in FY21. The majority of Razorpay's income comes from commission fees collected from merchants using its online payment services. 

In addition, the firm makes money by providing maintenance and software development services. After accounting for additional revenues, Razorpay's total revenue increased from INR 844.6 Cr in FY21 to INR 1,485.6 Cr in FY22.  Regarding costs, overall spending increased by 76% to INR 1,476.5 Cr in the reviewed year from INR 838.9 Cr in FY21. A significant portion of costs went unreported when Razorpay failed to provide a breakdown of the INR 826.1 Cr in "other miscellaneous expenses." In FY21, this was valued at INR 502.3 Cr. Employee benefit costs increased by 75% in FY21 from INR 212.9 Cr to INR 372.5 Cr. Razorpay increased its advertising and marketing expenditures from INR 27 Cr in FY21 to INR 86 Cr in FY22, a 218.5% increase. In terms of unit economics, Razorpay generated operating revenue of INR 17.3 for each INR 1 it invested in marketing and advertising. Nevertheless, from 3% in FY21 to 2.62% in FY22, Razorpay's EBITDA margin decreased.

Conclusion

Razorpay honoured as Startup of the Year at The Economic Times Startup Awards, revealed in the initial instalment of interviews with the winners that the fintech firm intends to embark on its initial public offering (IPO) within the next two to three years. The co-founders emphasized that Razorpay's robust revenue growth, clocking in at an impressive rate of 100% annually, eliminates the necessity for any additional capital infusion.

In the Indian fintech ecosystem, Razorpay stands out as the sole payment gateway business that dominates. According to the founders, they are set to launch their initial public offering (IPO) within the next one and a half years. This decision comes as they have successfully made their business profitable in the fiscal year 2021, a feat that eluded most businesses before their IPO. Therefore, post the IPO, Razorpay could bring benefits to retail investors, and with the founders opting not to pursue any more funding rounds, it is anticipated that Razorpay will be able to effectively operate as a successful business in the upcoming times.