Diamond & Jewellery · Founded 2005 · www.pcjeweller.com · BSE 534809 · NSE PC JEWELLER · ISIN INE785M01021
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Business
PC Jeweller Ltd. is an India-based company engaged in the manufacture, retail, and export of gold and diamond jewellery. Its core business involves designing, manufacturing, and marketing a wide range of jewellery items, including traditional, contemporary, and wedding collections in gold, diamond, and silver. The company operates through its network of retail showrooms across India and also has an online presence. It makes money primarily through the sale of these jewellery products to end consumers.
Revenue Mix
While specific revenue contribution breakdown is not publicly detailed, PC Jeweller's primary revenue streams broadly comprise:
Domestic Retail Sales: Sale of gold, diamond, and silver jewellery through its pan-India retail showroom network. This is the largest contributor to revenue.
Export Sales: Exports of finished jewellery to international markets.
Wholesale Sales: Supply of jewellery to other retailers (though the focus is primarily on direct-to-consumer retail).
Historically, the domestic retail segment has been the dominant driver, with gold and diamond jewellery contributing significantly.
Industry
The Indian jewellery industry is vast, highly fragmented, and characterized by a mix of unorganized local players and a growing number of organized national and regional chains. PC Jeweller is positioned as one of the larger organized jewellery retailers in India, aiming for a significant national footprint. It competes directly with other prominent organized players like Titan's Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, Joyalukkas, and various regional chains, in addition to a multitude of smaller, unorganized family-run businesses. The industry is driven by cultural significance (weddings, festivals), investment demand, and fashion trends.
MOAT
PC Jeweller possesses some competitive advantages, though the intensely competitive nature of the Indian jewellery market makes a very strong, durable moat challenging. Its key advantages include:
Brand Recognition: Over years of operation, it has established a recognizable brand name among Indian consumers, particularly in its operational regions.
Retail Network: A spread-out physical store presence across multiple cities and towns in India provides accessibility and a touch-and-feel experience crucial for jewellery purchases.
Design Capabilities: An in-house design team allows for varied collections catering to diverse regional tastes and evolving trends.
Sourcing & Manufacturing: Integrated operations from sourcing to manufacturing can offer some cost efficiencies and quality control.
Growth Drivers
Shift to Organized Retail: Increasing consumer preference for branded and hallmarked jewellery, coupled with regulatory changes, is driving market share from unorganized to organized players.
Rising Disposable Incomes: Growth in per capita income and urbanization in India fuel discretionary spending on luxury goods like jewellery.
Cultural Significance: Jewellery remains an integral part of Indian weddings, festivals, and cultural traditions, ensuring consistent demand.
Store Expansion: Further expansion of its retail footprint into untapped geographies within India.
Product Diversification: Introducing new designs, lighter weight jewellery, and modern collections to appeal to younger demographics.
E-commerce & Omni-channel: Leveraging online sales and an integrated offline-online strategy to reach a wider customer base.
Risks
Price Volatility: Fluctuations in gold and diamond prices directly impact raw material costs, inventory valuation, and consumer demand.
Intense Competition: The market is highly competitive with strong national and regional players, potentially leading to pricing pressures and market share erosion.
High Working Capital Needs: The business requires substantial capital for inventory management (gold, diamonds) which can strain finances.
Regulatory Changes: Changes in import duties on gold, GST rates, hallmarking norms, or anti-money laundering regulations can significantly affect operations and profitability.
Consumer Preference Shifts: Changing tastes towards lighter, more contemporary jewellery or even alternative investments could impact traditional jewellery demand.
Reputational Risk: Any adverse news, quality concerns, or financial irregularities could severely damage consumer trust and brand value.
Management & Ownership
PC Jeweller Ltd. is a promoter-led company, characteristic of many Indian businesses. The founding family members typically hold significant stakes and play active roles in the management and strategic direction of the company. Their long-standing experience in the jewellery sector provides industry-specific knowledge. Ownership structure generally involves a substantial promoter holding, with the remaining shares held by institutional investors (domestic and foreign) and the public.
Outlook
PC Jeweller operates in a resilient Indian jewellery market, poised for growth driven by rising incomes and a structural shift towards organized retail. Its established brand and retail network provide a foundation for capitalizing on these trends. However, the company faces significant challenges from intense competition, particularly from larger players with deeper pockets and wider reach. Volatility in commodity prices and stringent regulatory oversight are inherent industry risks that require robust management. Future performance will depend on its ability to expand profitably, innovate its product offerings, manage its working capital efficiently, and maintain consumer trust amidst a competitive landscape.
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| #(Fig in Cr.) | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 48 | 401 | 505 | 639 | 699 | 725 | 825 | 875 | 927 | 877 |
| Other Income | 11 | 39 | 44 | 44 | 1 | 83 | 70 | 25 | 19 | 2 |
| Total Income | 60 | 440 | 549 | 683 | 700 | 808 | 895 | 901 | 946 | 879 |
| Total Expenditure | 50 | 350 | 419 | 527 | 554 | 598 | 647 | 674 | 763 | 635 |
| Operating Profit | 9 | 90 | 129 | 156 | 146 | 210 | 248 | 227 | 183 | 244 |
| Interest | 130 | 2 | 2 | 3 | 45 | 42 | 36 | 30 | 25 | 14 |
| Depreciation | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1 | 0 | 0 |
| Profit Before Tax | -124 | 85 | 123 | 148 | 96 | 164 | 206 | 190 | 154 | 225 |
| Provision for Tax | -3 | -71 | -55 | 0 | 2 | 2 | -3 | 0 | 1 | 3 |
| Profit After Tax | -122 | 156 | 179 | 148 | 95 | 162 | 210 | 190 | 153 | 222 |
| Adjustments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Adjustments | -122 | 156 | 179 | 148 | 95 | 162 | 210 | 190 | 153 | 222 |
| Adjusted Earnings Per Share | -0.3 | 0.3 | 0.4 | 0.3 | 0.1 | 0.2 | 0.3 | 0.3 | 0.2 | 0.2 |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 7303 | 8474 | 9612 | 8680 | 5207 | 2826 | 1606 | 2473 | 605 | 2245 | 3353 | 3504 |
| Other Income | 50 | 97 | 92 | 84 | 80 | 24 | 53 | 163 | 64 | 127 | 197 | 116 |
| Total Income | 7353 | 8572 | 9704 | 8764 | 5287 | 2850 | 1659 | 2636 | 670 | 2372 | 3550 | 3621 |
| Total Expenditure | 6545 | 7709 | 8622 | 8389 | 4750 | 2412 | 1697 | 2217 | 776 | 1849 | 2681 | 2719 |
| Operating Profit | 808 | 862 | 1082 | 375 | 537 | 439 | -38 | 419 | -106 | 523 | 869 | 902 |
| Interest | 251 | 286 | 324 | 354 | 374 | 396 | 442 | 499 | 505 | 52 | 134 | 105 |
| Depreciation | 23 | 22 | 21 | 19 | 37 | 35 | 28 | 27 | 20 | 18 | 21 | 20 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1 | -1 |
| Profit Before Tax | 534 | 554 | 737 | 2 | 125 | 8 | -508 | -108 | -632 | 453 | 713 | 775 |
| Provision for Tax | 136 | 133 | 201 | 1 | 42 | -54 | -117 | 95 | -2 | -125 | -1 | 1 |
| Profit After Tax | 398 | 421 | 536 | 1 | 83 | 62 | -391 | -203 | -629 | 578 | 714 | 775 |
| Adjustments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Adjustments | 398 | 421 | 536 | 1 | 83 | 62 | -391 | -203 | -629 | 578 | 714 | 775 |
| Adjusted Earnings Per Share | 1.1 | 1.2 | 1.4 | 0 | 0.2 | 0.1 | -0.8 | -0.4 | -1.4 | 0.9 | 0.8 | 1 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | 49% | 11% | 3% | -7% |
| Operating Profit CAGR | 66% | 28% | 15% | 1% |
| PAT CAGR | 24% | 0% | 63% | 6% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | 1% | 70% | 37% | -6% |
| ROE Average | 10% | 2% | -2% | 4% |
| ROCE Average | 10% | 5% | 4% | 10% |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shareholder's Funds | 2409 | 3352 | 3881 | 3921 | 4003 | 4269 | 3889 | 3691 | 2931 | 6193 | 8174 |
| Minority's Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Borrowings | 58 | 58 | 30 | 12 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities | -8 | -27 | -18 | -2 | 88 | 34 | -77 | 76 | 38 | 47 | 65 |
| Total Current Liabilities | 3279 | 3981 | 5067 | 3672 | 3746 | 3533 | 3574 | 3865 | 4292 | 2153 | 1169 |
| Total Liabilities | 5739 | 7363 | 8960 | 7603 | 7838 | 7836 | 7385 | 7631 | 7262 | 8393 | 9409 |
| Fixed Assets | 91 | 88 | 93 | 74 | 169 | 138 | 121 | 115 | 71 | 94 | 96 |
| Other Non-Current Assets | 64 | 74 | 76 | 60 | 44 | 49 | 1194 | 1203 | 1312 | 1190 | 1073 |
| Total Current Assets | 5584 | 7201 | 8791 | 7468 | 7625 | 7648 | 6071 | 6313 | 5879 | 7110 | 8240 |
| Total Assets | 5739 | 7363 | 8960 | 7603 | 7838 | 7836 | 7385 | 7631 | 7262 | 8393 | 9409 |
| #(Fig in Cr.) | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 92 | 100 | 411 | 387 | 85 | 28 | 58 | 23 | 42 | 5 | 62 |
| Cash Flow from Operating Activities | 16 | 794 | 358 | -1931 | 76 | 91 | -719 | 100 | 64 | -633 | -77 |
| Cash Flow from Investing Activities | -25 | -530 | -378 | 978 | 38 | 94 | 115 | 30 | 7 | 2 | 3 |
| Cash Flow from Financing Activities | 16 | 47 | -4 | 652 | -170 | -156 | 570 | -111 | -108 | 688 | 147 |
| Net Cash Inflow / Outflow | 7 | 312 | -24 | -302 | -57 | 30 | -34 | 19 | -37 | 57 | 72 |
| Closing Cash & Cash Equivalent | 100 | 411 | 387 | 85 | 28 | 58 | 23 | 42 | 5 | 62 | 134 |
| # | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | 1.11 | 1.18 | 1.36 | 0 | 0.21 | 0.13 | -0.84 | -0.44 | -1.35 | 0.91 | 0.83 |
| CEPS(Rs) | 1.17 | 1.24 | 1.41 | 0.05 | 0.3 | 0.21 | -0.78 | -0.38 | -1.31 | 0.94 | 0.85 |
| DPS(Rs) | 0.17 | 0.05 | 0.05 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Book NAV/Share(Rs) | 6.7 | 8.69 | 9.8 | 9.83 | 10.04 | 9.13 | 8.32 | 7.89 | 6.3 | 8.94 | 9.2 |
| Core EBITDA Margin(%) | 10.38 | 9.02 | 10.3 | 3.35 | 8.77 | 14.65 | -5.64 | 10.32 | -28.18 | 17.61 | 20.04 |
| EBIT Margin(%) | 10.76 | 9.9 | 11.03 | 4.1 | 9.6 | 14.27 | -4.09 | 15.81 | -20.9 | 22.48 | 25.27 |
| Pre Tax Margin(%) | 7.32 | 6.54 | 7.66 | 0.02 | 2.41 | 0.28 | -31.56 | -4.36 | -104.19 | 20.16 | 21.28 |
| PAT Margin (%) | 5.45 | 4.97 | 5.57 | 0.01 | 1.59 | 2.19 | -24.29 | -8.21 | -103.79 | 25.74 | 21.31 |
| Cash Profit Margin (%) | 5.76 | 5.23 | 5.79 | 0.22 | 2.31 | 3.42 | -22.56 | -7.11 | -100.44 | 26.54 | 21.93 |
| ROA(%) | 7.62 | 6.43 | 6.56 | 0.01 | 1.08 | 0.79 | -5.14 | -2.71 | -8.45 | 7.38 | 8.03 |
| ROE(%) | 18.13 | 15.27 | 14.87 | 0.02 | 2.12 | 1.51 | -9.72 | -5.39 | -19.06 | 13.41 | 10.47 |
| ROCE(%) | 25.96 | 22.29 | 23.17 | 6.45 | 8.1 | 6.28 | -0.96 | 5.4 | -1.77 | 6.61 | 9.68 |
| Receivable days | 43.89 | 54.11 | 64.33 | 80.71 | 135.57 | 213.36 | 194.32 | 52.71 | 184.29 | 43.36 | 53.71 |
| Inventory Days | 177.35 | 173.35 | 179.27 | 215.93 | 365.44 | 732.24 | 1316.25 | 844.67 | 3438.24 | 998.52 | 754.49 |
| Payable days | 116.08 | 127.05 | 146.01 | 110.41 | 94.29 | 162.7 | 123.27 | 2.95 | 8.44 | 2.85 | 2.08 |
| PER(x) | 16.42 | 17.76 | 23.53 | 5322.58 | 5.49 | 20.31 | 0 | 0 | 0 | 14.37 | 9.1 |
| Price/Book(x) | 2.72 | 2.4 | 3.26 | 0.84 | 0.12 | 0.3 | 0.25 | 0.34 | 0.85 | 1.46 | 0.82 |
| Dividend Yield(%) | 0.92 | 0.24 | 0.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EV/Net Sales(x) | 0.98 | 0.86 | 1.27 | 0.58 | 0.48 | 1.19 | 2.61 | 1.95 | 10.87 | 4.59 | 2.22 |
| EV/Core EBITDA(x) | 8.87 | 8.48 | 11.25 | 13.48 | 4.67 | 7.69 | -110.13 | 11.54 | -61.86 | 19.71 | 8.56 |
| Net Sales Growth(%) | 14.81 | 16.04 | 13.42 | -9.7 | -40.01 | -45.72 | -43.17 | 53.95 | -75.52 | 270.76 | 49.38 |
| EBIT Growth(%) | 2.49 | 6.91 | 26.25 | -66.4 | 40.3 | -19.16 | -116.29 | 694.8 | -132.38 | 498.13 | 67.94 |
| PAT Growth(%) | 5.22 | 5.73 | 27.23 | -99.89 | 0 | -25.34 | -730.65 | 48.03 | -209.72 | 191.79 | 23.67 |
| EPS Growth(%) | 5.22 | 5.71 | 15.59 | -99.89 | 0 | -36.63 | -730.74 | 48.03 | -209.73 | 167.22 | -9.12 |
| Debt/Equity(x) | 0.4 | 0.24 | 0.29 | 0.55 | 0.58 | 0.54 | 0.85 | 0.99 | 1.39 | 0.36 | 0.13 |
| Current Ratio(x) | 1.7 | 1.81 | 1.73 | 2.03 | 2.04 | 2.16 | 1.7 | 1.63 | 1.37 | 3.3 | 7.05 |
| Quick Ratio(x) | 0.52 | 0.76 | 0.7 | 0.67 | 0.59 | 0.48 | 0.11 | 0.14 | 0.06 | 0.21 | 0.88 |
| Interest Cover(x) | 3.13 | 2.94 | 3.28 | 1.01 | 1.33 | 1.02 | -0.15 | 0.78 | -0.25 | 9.7 | 6.33 |
| Total Debt/Mcap(x) | 0.15 | 0.11 | 0.09 | 0.65 | 5.03 | 1.82 | 3.39 | 2.92 | 1.64 | 0.25 | 0.17 |
| # | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 54.53 | 54.53 | 54.53 | 43.52 | 39.98 | 40.08 | 37.6 | 37.19 | 40.72 | 38.49 |
| FII | 0.93 | 2.57 | 3.32 | 5.55 | 5.06 | 4.92 | 6.46 | 6.3 | 10.4 | 12.15 |
| DII | 1.46 | 1.45 | 1.47 | 1.16 | 9.28 | 9.01 | 8.18 | 7.04 | 5.42 | 4.31 |
| Public | 43.08 | 41.45 | 40.68 | 49.77 | 45.68 | 45.99 | 47.76 | 49.47 | 43.46 | 45.04 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 25.38 | 25.38 | 25.38 | 254.06 | 254.06 | 263.55 | 272.57 | 272.57 | 352.2 | 373.8 |
| FII | 0.43 | 1.19 | 1.54 | 32.42 | 32.17 | 32.35 | 46.81 | 46.19 | 89.91 | 117.96 |
| DII | 0.68 | 0.68 | 0.68 | 6.75 | 59.01 | 59.24 | 59.31 | 51.59 | 46.87 | 41.9 |
| Public | 20.05 | 19.29 | 18.93 | 290.58 | 290.29 | 302.4 | 346.17 | 362.5 | 375.88 | 437.39 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 46.54 | 46.54 | 46.54 | 583.82 | 635.53 | 657.54 | 724.86 | 732.85 | 864.86 | 971.05 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | +49% | +11% | +3% | -7% |
| Operating Profit CAGR | +66% | +28% | +15% | +1% |
| PAT CAGR | +24% | — | +63% | +6% |
| Share Price CAGR | +1% | +70% | +37% | -6% |
| ROE Average | +10% | +2% | -2% | +4% |
| ROCE Average | +10% | +5% | +4% | +10% |
| # | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 54.53 | 54.53 | 54.53 | 43.52 | 39.98 | 40.08 | 37.6 | 37.19 | 40.72 | 38.49 |
| FII | 0.93 | 2.57 | 3.32 | 5.55 | 5.06 | 4.92 | 6.46 | 6.3 | 10.4 | 12.15 |
| DII | 1.46 | 1.45 | 1.47 | 1.16 | 9.28 | 9.01 | 8.18 | 7.04 | 5.42 | 4.31 |
| Public | 43.08 | 41.45 | 40.68 | 49.77 | 45.68 | 45.99 | 47.76 | 49.47 | 43.46 | 45.04 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 25.38 | 25.38 | 25.38 | 254.06 | 254.06 | 263.55 | 272.57 | 272.57 | 352.2 | 373.8 |
| FII | 0.43 | 1.19 | 1.54 | 32.42 | 32.17 | 32.35 | 46.81 | 46.19 | 89.91 | 117.96 |
| DII | 0.68 | 0.68 | 0.68 | 6.75 | 59.01 | 59.24 | 59.31 | 51.59 | 46.87 | 41.9 |
| Public | 20.05 | 19.29 | 18.93 | 290.58 | 290.29 | 302.4 | 346.17 | 362.5 | 375.88 | 437.39 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 46.54 | 46.54 | 46.54 | 583.82 | 635.53 | 657.54 | 724.86 | 732.85 | 864.86 | 971.05 |
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