WEBSITE BSE:543613 NSE: MAFIA Inc. Year: 2017 Industry: Retailing My Bucket: Add Stock
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1. Business Overview
Mafia Trends Ltd. (MAFIA) is an Indian retailing company primarily engaged in the fashion and lifestyle segment. The company's core business model revolves around designing, sourcing, marketing, and selling apparel, accessories, and potentially footwear. Given its name, it likely targets a specific demographic interested in contemporary, possibly edgy or niche fashion trends. The company generates revenue through direct sales to consumers via its retail stores (if any), e-commerce platforms, or a combination thereof, operating on a typical retail margin model.
2. Key Segments / Revenue Mix
While specific revenue contributions are not available, a typical fashion retailer like Mafia Trends Ltd. would have segments primarily broken down by:
Product Categories: Such as Men's Apparel, Women's Apparel, Accessories, and potentially Footwear.
Sales Channels: Comprising brick-and-mortar retail (if applicable) and online sales (e-commerce).
The relative contribution of these segments would depend on the company's operational strategy and market penetration across various product lines and sales avenues.
3. Industry & Positioning
Mafia Trends operates within the dynamic and highly competitive Indian retailing sector, specifically in the fashion segment. The Indian retail market is characterized by strong growth driven by rising disposable incomes, urbanization, and increasing fashion consciousness. The industry is highly fragmented, with a mix of large organized players (domestic and international brands, large format stores, e-commerce giants) and numerous unorganized local retailers. Mafia Trends likely positions itself as a distinct brand within this landscape, possibly targeting a niche market segment that resonates with its "Mafia Trends" brand identity – perhaps urban youth, those seeking trend-driven styles, or specific subcultures, differentiating itself from mainstream fashion retailers through its unique aesthetic and brand messaging.
4. Competitive Advantage (Moat)
For a fashion retailer, potential competitive advantages include:
Brand Identity and Loyalty: If "Mafia Trends" successfully cultivates a strong, recognizable, and desirable brand image among its target demographic, leading to repeat purchases and brand affinity. The unique name itself could be a differentiator if effectively managed.
Design & Product Differentiation: The ability to consistently offer unique, trend-setting, or quality products that resonate with its customer base and are not easily replicated by competitors.
Efficient Supply Chain: A lean and agile supply chain that allows for quick response to fashion trends, efficient inventory management, and cost control.
Omnichannel Presence: A seamless integration of online and offline sales channels could enhance customer experience and reach.
Given no specific details, building a strong, unique brand identity and product offering for its niche would be its most probable and crucial moat.
5. Growth Drivers
Rising Disposable Incomes & Urbanization: Continued economic growth in India, leading to higher consumer spending on discretionary items like fashion.
Youth Demographics & Fashion Consciousness: India's large youth population is increasingly fashion-conscious and willing to experiment with new trends and brands.
E-commerce Penetration: Continued growth in online shopping provides a scalable channel for reaching a wider customer base across India, especially for niche brands.
Brand Expansion & Marketing: Successful expansion into new product categories, geographies, or enhanced marketing efforts to increase brand awareness and recall.
Seasonal and Trend-driven Launches: Consistent introduction of new collections aligned with global and local fashion trends.
6. Risks
Intense Competition: The Indian fashion retail market is crowded with numerous domestic and international brands, e-commerce platforms, and unorganized players, leading to price wars and pressure on margins.
Rapidly Changing Fashion Trends: The inherent volatility of fashion trends can lead to inventory obsolescence if product lines do not sell, impacting profitability.
Supply Chain Disruptions & Cost Volatility: Dependence on raw material prices, manufacturing costs, and potential disruptions in global supply chains.
Economic Downturn: A slowdown in the economy can significantly impact discretionary consumer spending on fashion.
Brand Perception Risk: The company's unique name "Mafia Trends" could be polarizing or potentially misconstrued, requiring careful brand management to avoid negative associations.
Online Retail Challenges: High customer acquisition costs, logistics complexities, and intense competition in the e-commerce space.
7. Management & Ownership
Mafia Trends Ltd. is an Indian company, likely founded by promoters with a vision for a distinct fashion brand. Specific details about the current management team (CEO, CFO, etc.) and their backgrounds are not publicly available. Ownership structure typically starts with a significant holding by the founding promoters, with the remaining shares held by institutional investors, retail investors, or other strategic partners. The quality of management would depend on their experience in brand building, retail operations, supply chain management, and their ability to navigate the competitive fashion market.
8. Outlook
Mafia Trends Ltd. operates in a structurally growing Indian retail market, particularly within the dynamic fashion segment. The company's potential to carve out a niche with its distinct brand identity and product offerings presents a growth opportunity, especially leveraging the expanding e-commerce landscape and India's young, fashion-conscious demographic. However, the outlook is balanced by significant competitive pressures from both established and emerging players, the inherent risks of fast-changing fashion trends, and the constant need for efficient inventory management and supply chain agility. Success will largely depend on its ability to consistently deliver products that resonate with its target audience, effectively manage its brand perception, and execute a scalable omnichannel strategy in a cost-efficient manner.
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Market Cap ₹3 Cr.
Stock P/E 7.6
P/B 0.4
Current Price ₹7
Book Value ₹ 17.9
Face Value 10
52W High ₹16
Dividend Yield 0%
52W Low ₹ 0
Price goes above X
Price falls below X
PE goes above X
PE falls below X
₹ | |
| #(Fig in Cr.) |
|---|
| Net Sales |
| Other Income |
| Total Income |
| Total Expenditure |
| Operating Profit |
| Interest |
| Depreciation |
| Exceptional Income / Expenses |
| Profit Before Tax |
| Provision for Tax |
| Profit After Tax |
| Adjustments |
| Profit After Adjustments |
| Adjusted Earnings Per Share |
| #(Fig in Cr.) | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM |
|---|---|---|---|---|---|---|---|---|
| Net Sales | 13 | 11 | 4 | 7 | 8 | 7 | 8 | |
| Other Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Income | 13 | 11 | 4 | 7 | 8 | 7 | 8 | |
| Total Expenditure | 12 | 11 | 3 | 6 | 7 | 6 | 7 | |
| Operating Profit | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |
| Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Profit Before Tax | 0 | 0 | 0 | 1 | 0 | 0 | 1 | |
| Provision for Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Profit After Tax | 0 | 0 | 0 | 1 | 0 | 0 | 0 | |
| Adjustments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Profit After Adjustments | 0 | 0 | 0 | 1 | 0 | 0 | 0 | |
| Adjusted Earnings Per Share | 0.8 | 0 | 1 | 2.4 | 0.5 | 0.7 | 0.9 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | 14% | 5% | -6% | 0% |
| Operating Profit CAGR | 0% | 0% | 0% | 0% |
| PAT CAGR | 0% | -100% | 0% | 0% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | -49% | -23% | NA% | NA% |
| ROE Average | 5% | 5% | 10% | 9% |
| ROCE Average | 8% | 8% | 12% | 12% |
| #(Fig in Cr.) | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|
| Shareholder's Funds | 2 | 2 | 2 | 3 | 7 | 8 | 8 |
| Minority's Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Borrowings | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities | -0 | -0 | -0 | -0 | -0 | -0 | -0 |
| Total Current Liabilities | 7 | 9 | 5 | 7 | 7 | 7 | 7 |
| Total Liabilities | 10 | 12 | 8 | 11 | 14 | 15 | 15 |
| Fixed Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Current Assets | 10 | 11 | 8 | 10 | 14 | 15 | 15 |
| Total Assets | 10 | 12 | 8 | 11 | 14 | 15 | 15 |
| #(Fig in Cr.) | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 0 | 0 | 0 | 0 | 1 | 2 | 3 |
| Cash Flow from Operating Activities | -0 | 0 | 0 | 1 | -2 | 1 | -2 |
| Cash Flow from Investing Activities | -0 | 0 | 0 | -0 | -0 | 0 | -0 |
| Cash Flow from Financing Activities | 1 | -0 | -0 | -0 | 3 | -0 | 2 |
| Net Cash Inflow / Outflow | -0 | -0 | -0 | 1 | 1 | 1 | 0 |
| Closing Cash & Cash Equivalent | 0 | 0 | 0 | 1 | 2 | 3 | 3 |
| # | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | 0.78 | 0.02 | 0.96 | 2.36 | 0.46 | 0.75 | 0.92 |
| CEPS(Rs) | 1.02 | 0.13 | 1.01 | 2.38 | 0.48 | 0.76 | 0.94 |
| DPS(Rs) | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| Book NAV/Share(Rs) | 7.2 | 7.21 | 8.17 | 10.93 | 16.34 | 17.09 | 17.91 |
| Core EBITDA Margin(%) | 5.21 | 4.64 | 6.65 | 18.74 | 8.43 | 8.35 | 9.41 |
| EBIT Margin(%) | 4.7 | 4.35 | 15.91 | 18.73 | 8.61 | 11.14 | 10.13 |
| Pre Tax Margin(%) | 2.35 | 0.05 | 9.98 | 14.82 | 4.14 | 7.44 | 7.05 |
| PAT Margin (%) | 1.72 | 0.04 | 7.38 | 10.39 | 2.68 | 5 | 5.12 |
| Cash Profit Margin (%) | 2.23 | 0.32 | 7.73 | 10.46 | 2.8 | 5.11 | 5.22 |
| ROA(%) | 2.14 | 0.04 | 2.76 | 7.98 | 1.67 | 2.3 | 2.69 |
| ROE(%) | 10.89 | 0.22 | 12.49 | 25.89 | 3.85 | 4.48 | 5.26 |
| ROCE(%) | 13.71 | 10.87 | 11.97 | 25.54 | 8.96 | 7.99 | 7.57 |
| Receivable days | 82.55 | 62.9 | 98.87 | 31.95 | 12.07 | 9.68 | 12.31 |
| Inventory Days | 96.5 | 122.36 | 467.41 | 321.56 | 383.61 | 497.71 | 429.75 |
| Payable days | 177.41 | 192.08 | 558.58 | 321.23 | 310.57 | 332.59 | 242.79 |
| PER(x) | 0 | 0 | 0 | 0 | 29.05 | 16.9 | 15.08 |
| Price/Book(x) | 0 | 0 | 0 | 0 | 0.82 | 0.74 | 0.78 |
| Dividend Yield(%) | 0 | 0 | 0 | 0 | 0 | 0 | 7.2 |
| EV/Net Sales(x) | 0.22 | 0.29 | 0.88 | 0.29 | 0.8 | 0.7 | 0.94 |
| EV/Core EBITDA(x) | 4.3 | 6.18 | 5.39 | 1.55 | 9.14 | 6.26 | 9.2 |
| Net Sales Growth(%) | 0 | -10.49 | -68.15 | 95.62 | 7.42 | -13.7 | 20.31 |
| EBIT Growth(%) | 0 | -17.07 | 16.52 | 130.32 | -50.63 | 11.67 | 9.34 |
| PAT Growth(%) | 0 | -97.96 | 5900 | 175.22 | -72.33 | 61.38 | 23.06 |
| EPS Growth(%) | 0 | -97.96 | 5900 | 145.53 | -80.35 | 61.4 | 23.05 |
| Debt/Equity(x) | 1.17 | 1.36 | 1.15 | 0.62 | 0.27 | 0.23 | 0.52 |
| Current Ratio(x) | 1.43 | 1.28 | 1.46 | 1.5 | 2.06 | 2 | 2.05 |
| Quick Ratio(x) | 0.96 | 0.79 | 0.52 | 0.42 | 0.77 | 0.71 | 0.8 |
| Interest Cover(x) | 2 | 1.01 | 2.68 | 4.79 | 1.93 | 3.01 | 3.29 |
| Total Debt/Mcap(x) | 0 | 0 | 0 | 0 | 0.33 | 0.31 | 0.67 |
| # | Sep 2022 | Mar 2023 | Sep 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Mar 2025 | Sep 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|
| Promoter | 62.11 | 62.11 | 62.11 | 62.11 | 62.11 | 54.53 | 38.56 | 38.56 | 12.13 |
| FII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Public | 37.89 | 37.89 | 37.89 | 37.89 | 37.89 | 45.47 | 61.44 | 61.44 | 87.87 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Sep 2022 | Mar 2023 | Sep 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Mar 2025 | Sep 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|
| Promoter | 0.28 | 0.28 | 0.28 | 0.28 | 0.28 | 0.24 | 0.17 | 0.17 | 0.05 |
| FII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Public | 0.17 | 0.17 | 0.17 | 0.17 | 0.17 | 0.2 | 0.27 | 0.27 | 0.39 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 0.44 | 0.44 | 0.44 | 0.44 | 0.44 | 0.44 | 0.44 | 0.44 | 0.44 |
* The pros and cons are machine generated.
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