Finance - Stock Broking · Founded 1993 · www.choiceindia.com · BSE 531358 · NSE CHOICE INT. · ISIN INE102B01014
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Business
Choice International Ltd. operates primarily as a full-service financial services firm in India, with its core business being stock broking. The company facilitates trading in various asset classes including equities, equity derivatives (futures & options), commodities, and currency derivatives on major Indian exchanges (BSE, NSE, MCX, NCDEX). Beyond broking, it offers a suite of financial services such as mutual fund distribution, initial public offering (IPO) applications, depository services (CDSL & NSDL), investment advisory, portfolio management services (PMS), and wealth management. The company generates revenue through brokerage commissions on trades, fees for advisory and distribution services, and interest income from margin funding provided to clients.
Revenue Mix
While specific revenue contribution percentages are not publicly available without detailed financial reports, the company's revenue streams typically comprise:
Broking Income: Commissions and transaction charges from equity, derivatives, and commodity trading. This forms the largest portion for most broking firms.
Advisory & Wealth Management Fees: Income from providing investment advice, portfolio management services, and distribution of third-party financial products like mutual funds and insurance.
Interest Income: Earnings from client margin funding and other credit facilities.
Depository Services Fees: Charges for maintaining client demat accounts.
Industry
Choice International operates within the highly competitive and fragmented Indian stock broking industry. The sector has witnessed significant growth driven by increasing retail participation and financialization of savings. It is broadly segmented into full-service brokers (like Choice) and discount brokers. Full-service brokers offer a comprehensive suite of services including research, advisory, and personalized support, catering to clients seeking guidance. Discount brokers, on the other hand, focus on low-cost execution for self-directed investors. Choice likely positions itself as a technology-enabled full-service broker, aiming to serve a diverse client base ranging from retail investors to High Net Worth Individuals (HNIs) across urban and semi-urban geographies, differentiating through service breadth and potentially research capabilities.
MOAT
In the highly competitive broking industry, durable competitive advantages can be challenging. For Choice International, potential moats include:
Client Relationships & Trust: As a full-service broker, long-standing relationships and a reputation for reliable service and ethical practices can foster client loyalty, particularly for advisory and wealth management services.
Diversified Service Offering: Offering a wide range of financial products (broking, advisory, wealth management, MFs, IPOs, PMS) can create higher switching costs for clients who consolidate their financial needs with one provider.
Brand & Reach: While not a dominant national brand, a strong regional or niche brand presence, coupled with an expanding physical and digital footprint, can attract and retain clients.
Regulatory Compliance: Robust compliance infrastructure and adherence to evolving regulations reduce operational risks and build trust.
Growth Drivers
Increasing Financialization & Market Participation: Growing disposable incomes, rising financial literacy, and a shift from traditional savings avenues to capital markets in India.
Digital Adoption: Expanding reach into Tier 2/3 cities and new client segments through digital platforms and enhanced user experience.
Diversification of Revenue Streams: Focus on higher-margin businesses like wealth management, investment advisory, and distribution of third-party products.
Bullish Market Sentiment: Positive equity market performance generally leads to higher trading volumes and increased client acquisition.
Favorable Demographics: A large young population entering the workforce, many of whom are becoming first-time investors.
Risks
Market Volatility & Downturns: Bear markets or periods of low volatility can significantly reduce trading volumes and brokerage income.
Intense Competition: Fierce competition from both traditional full-service brokers and aggressive discount brokers can lead to margin pressure and customer churn.
Regulatory Changes: SEBI's evolving regulations (e.g., changes in margin norms, transaction costs, leverage rules) can impact business models and profitability.
Technological Disruption & Cybersecurity: Failure to keep pace with technological advancements or a significant cybersecurity breach can erode client trust and market share.
Credit Risk: Risk associated with client margin funding, where defaults can lead to losses for the company.
Economic Slowdown: A general economic downturn can reduce investor confidence and participation in capital markets.
Management & Ownership
Choice International Ltd. is a publicly listed company, likely with a promoter (founding family/group) holding a significant stake, which is common among Indian companies. The promoters typically play a key role in the strategic direction and operations of the company. Management quality generally refers to their experience, vision, and ability to navigate market challenges and regulatory environments. Public ownership constitutes the remaining float, including institutional investors and retail shareholders.
Outlook
Choice International is positioned in a growing sector benefiting from India's increasing financialization and rising capital market participation. The company's future hinges on its ability to effectively compete in a highly dynamic environment. A positive outlook suggests successful leveraging of digital transformation to expand its client base, diversification into higher-margin wealth management and advisory services, and maintaining strong client relationships through robust service offerings. However, intense competition, particularly from low-cost discount brokers, poses a significant challenge to brokerage margins. The company also faces inherent risks from market volatility and evolving regulatory landscapes. Its ability to innovate, manage risk effectively, and adapt to changing investor preferences will be crucial for sustained growth amidst a competitive landscape.
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| #(Fig in Cr.) | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 207 | 215 | 201 | 247 | 209 | 253 | 234 | 274 | 303 | 307 |
| Other Income | 3 | 2 | 5 | 2 | 2 | 2 | 4 | 10 | 5 | 7 |
| Total Income | 210 | 216 | 206 | 249 | 211 | 255 | 238 | 284 | 309 | 314 |
| Total Expenditure | 141 | 147 | 148 | 172 | 150 | 157 | 151 | 185 | 192 | 191 |
| Operating Profit | 69 | 69 | 58 | 78 | 62 | 98 | 87 | 99 | 117 | 123 |
| Interest | 11 | 12 | 13 | 15 | 16 | 22 | 21 | 21 | 21 | 26 |
| Depreciation | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 4 | 3 | 10 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit Before Tax | 56 | 55 | 43 | 61 | 43 | 74 | 63 | 74 | 92 | 87 |
| Provision for Tax | 16 | 16 | 11 | 14 | 13 | 20 | 15 | 18 | 27 | 19 |
| Profit After Tax | 40 | 39 | 32 | 46 | 31 | 54 | 48 | 56 | 66 | 68 |
| Adjustments | 0 | -0 | -0 | 0 | 0 | -2 | 0 | 0 | 0 | -8 |
| Profit After Adjustments | 40 | 39 | 32 | 46 | 31 | 52 | 48 | 56 | 66 | 60 |
| Adjusted Earnings Per Share | 2 | 2 | 1.6 | 2.3 | 1.5 | 2.6 | 2.3 | 2.7 | 2.9 | 2.7 |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 57 | 184 | 130 | 143 | 127 | 129 | 169 | 284 | 389 | 751 | 910 | 1118 |
| Other Income | 5 | 3 | 5 | 9 | 4 | 6 | 7 | 3 | 7 | 9 | 12 | 26 |
| Total Income | 62 | 188 | 135 | 152 | 131 | 135 | 176 | 287 | 396 | 759 | 922 | 1145 |
| Total Expenditure | 36 | 160 | 103 | 113 | 103 | 96 | 134 | 194 | 287 | 531 | 626 | 719 |
| Operating Profit | 26 | 28 | 32 | 39 | 29 | 39 | 41 | 92 | 109 | 228 | 296 | 426 |
| Interest | 17 | 19 | 19 | 21 | 20 | 17 | 15 | 15 | 22 | 41 | 66 | 89 |
| Depreciation | 2 | 2 | 2 | 3 | 4 | 3 | 3 | 3 | 5 | 7 | 8 | 20 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit Before Tax | 6 | 7 | 10 | 16 | 5 | 18 | 23 | 74 | 82 | 181 | 221 | 316 |
| Provision for Tax | 2 | 3 | 4 | 4 | 1 | 6 | 6 | 20 | 22 | 50 | 59 | 79 |
| Profit After Tax | 5 | 4 | 6 | 12 | 3 | 12 | 17 | 54 | 60 | 131 | 163 | 238 |
| Adjustments | 0 | 0 | 0 | 0 | -3 | 0 | 0 | 0 | -0 | 2 | 0 | -8 |
| Profit After Adjustments | 5 | 4 | 6 | 12 | 0 | 12 | 17 | 54 | 60 | 133 | 163 | 230 |
| Adjusted Earnings Per Share | 1.1 | 0.9 | 1.3 | 1.3 | 0 | 1.3 | 1.2 | 2.7 | 3 | 6.7 | 8.1 | 10.6 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | 21% | 47% | 48% | 32% |
| Operating Profit CAGR | 30% | 48% | 50% | 28% |
| PAT CAGR | 24% | 45% | 69% | 42% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | -5% | 52% | 94% | 50% |
| ROE Average | 24% | 22% | 19% | 13% |
| ROCE Average | 23% | 22% | 19% | 16% |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shareholder's Funds | 60 | 63 | 80 | 166 | 167 | 213 | 263 | 410 | 477 | 631 | 1027 |
| Minority's Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 5 | 9 | 78 |
| Borrowings | 13 | 14 | 9 | 5 | 4 | 4 | 26 | 37 | 89 | 224 | 292 |
| Other Non-Current Liabilities | 4 | 4 | 5 | 5 | 7 | 11 | 8 | 7 | 29 | 34 | 21 |
| Total Current Liabilities | 150 | 151 | 193 | 252 | 287 | 274 | 357 | 522 | 507 | 906 | 1194 |
| Total Liabilities | 227 | 232 | 287 | 428 | 465 | 502 | 655 | 976 | 1107 | 1805 | 2614 |
| Fixed Assets | 32 | 34 | 37 | 78 | 98 | 86 | 84 | 87 | 125 | 132 | 258 |
| Other Non-Current Assets | 27 | 27 | 34 | 59 | 34 | 29 | 16 | 36 | 115 | 260 | 474 |
| Total Current Assets | 168 | 171 | 215 | 291 | 333 | 386 | 554 | 853 | 868 | 1412 | 1881 |
| Total Assets | 227 | 232 | 287 | 428 | 465 | 502 | 655 | 976 | 1107 | 1805 | 2614 |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 5 | 2 | 13 | 4 | 24 | 14 | 37 | 30 | 26 | 87 | 145 |
| Cash Flow from Operating Activities | -22 | 28 | -20 | 4 | -12 | 26 | -45 | -34 | 138 | -148 | -294 |
| Cash Flow from Investing Activities | 13 | 5 | -11 | -22 | 31 | 13 | 15 | -126 | -48 | -18 | -161 |
| Cash Flow from Financing Activities | 6 | -22 | 21 | 39 | -29 | -15 | 23 | 152 | -29 | 224 | 449 |
| Net Cash Inflow / Outflow | -3 | 11 | -9 | 21 | -11 | 24 | -7 | -8 | 62 | 58 | -6 |
| Closing Cash & Cash Equivalent | 2 | 13 | 4 | 24 | 14 | 37 | 30 | 26 | 87 | 145 | 139 |
| # | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | 1.07 | 0.9 | 1.32 | 1.28 | 0.04 | 1.3 | 1.22 | 2.69 | 3 | 6.66 | 8.15 |
| CEPS(Rs) | 1.46 | 1.3 | 1.73 | 1.55 | 0.72 | 1.66 | 1.45 | 2.86 | 3.26 | 6.89 | 8.58 |
| DPS(Rs) | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Book NAV/Share(Rs) | 12.63 | 13.28 | 14.6 | 13.02 | 13.07 | 15.3 | 15.17 | 18.5 | 21.53 | 28.38 | 40.19 |
| Core EBITDA Margin(%) | 36.3 | 13.11 | 20.69 | 21.16 | 19.04 | 25.79 | 20.34 | 31.47 | 26.27 | 29.23 | 31.21 |
| EBIT Margin(%) | 41.47 | 13.86 | 22.55 | 25.49 | 19.64 | 27.58 | 22.7 | 31.39 | 26.73 | 29.51 | 31.58 |
| Pre Tax Margin(%) | 11.07 | 3.68 | 7.88 | 11.02 | 3.56 | 14.13 | 13.52 | 25.95 | 21.06 | 24.08 | 24.31 |
| PAT Margin (%) | 8.29 | 2.24 | 4.62 | 8.42 | 2.62 | 9.65 | 9.9 | 18.89 | 15.43 | 17.43 | 17.87 |
| Cash Profit Margin (%) | 12.3 | 3.37 | 6.33 | 10.36 | 5.44 | 12.33 | 11.73 | 20.08 | 16.67 | 18.31 | 18.81 |
| ROA(%) | 2.26 | 1.8 | 2.32 | 3.37 | 0.75 | 2.57 | 2.89 | 6.57 | 5.77 | 8.99 | 7.36 |
| ROE(%) | 8.09 | 6.67 | 9.03 | 12.39 | 2.67 | 9.17 | 9.46 | 18.64 | 15.08 | 26.32 | 23.78 |
| ROCE(%) | 14.11 | 14.02 | 14.36 | 13.78 | 8.42 | 11.74 | 11.15 | 18.54 | 16.93 | 26.29 | 23.09 |
| Receivable days | 479.99 | 182.31 | 281.93 | 295.16 | 263.86 | 223.88 | 180.8 | 101.45 | 92.43 | 73.65 | 92.63 |
| Inventory Days | 49.34 | 18.41 | 23.93 | 34.17 | 60.93 | 78.71 | 42.54 | 20.86 | 14.69 | 2.19 | 4.18 |
| Payable days | 1802.73 | 156.28 | 513.09 | 129.74 | 178.03 | 0 | 0 | 0 | 0 | 0 | 0 |
| PER(x) | 5.71 | 10.01 | 8.7 | 20.42 | 331.55 | 12.24 | 20.96 | 21.18 | 47.17 | 41.09 | 61.58 |
| Price/Book(x) | 0.48 | 0.68 | 0.78 | 2.01 | 1.12 | 1.04 | 1.69 | 3.08 | 6.58 | 9.65 | 12.49 |
| Dividend Yield(%) | 3.44 | 2.33 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EV/Net Sales(x) | 1.95 | 0.64 | 1.23 | 2.56 | 2.21 | 1.9 | 2.69 | 4.29 | 7.12 | 7.36 | 10.97 |
| EV/Core EBITDA(x) | 4.29 | 4.24 | 5.07 | 9.32 | 9.86 | 6.26 | 10.96 | 13.16 | 25.47 | 24.23 | 33.75 |
| Net Sales Growth(%) | -3.45 | 224.91 | -29.22 | 9.61 | -11.1 | 1.39 | 30.99 | 68.14 | 37.17 | 92.88 | 21.27 |
| EBIT Growth(%) | 65.84 | 8.55 | 15.2 | 23.89 | -31.5 | 42.19 | 7.8 | 132.53 | 16.83 | 112.89 | 29.78 |
| PAT Growth(%) | 34.72 | -12.06 | 45.69 | 99.91 | -72.31 | 273.1 | 34.42 | 220.79 | 12.06 | 117.85 | 24.34 |
| EPS Growth(%) | 46.25 | -15.75 | 46.37 | -2.65 | -96.57 | 2855.91 | -5.87 | 120.13 | 11.42 | 121.93 | 22.3 |
| Debt/Equity(x) | 2.01 | 1.88 | 2.11 | 1.42 | 1.33 | 0.98 | 0.73 | 0.6 | 0.48 | 0.8 | 0.57 |
| Current Ratio(x) | 1.12 | 1.13 | 1.11 | 1.15 | 1.16 | 1.41 | 1.55 | 1.63 | 1.71 | 1.56 | 1.58 |
| Quick Ratio(x) | 1.05 | 1.08 | 1.07 | 1.09 | 1.07 | 1.3 | 1.53 | 1.59 | 1.7 | 1.56 | 1.56 |
| Interest Cover(x) | 1.36 | 1.36 | 1.54 | 1.76 | 1.22 | 2.05 | 2.47 | 5.77 | 4.71 | 5.44 | 4.34 |
| Total Debt/Mcap(x) | 4.16 | 2.77 | 2.68 | 0.71 | 1.19 | 0.94 | 0.43 | 0.19 | 0.07 | 0.08 | 0.05 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 57.98 | 58.21 | 58.21 | 58.21 | 58.21 | 58.13 | 56.43 | 56.6 | 53.65 | 53.65 |
| FII | 13.58 | 12.44 | 12.22 | 12.72 | 13.7 | 13.63 | 13.97 | 12.97 | 12.16 | 11.41 |
| DII | 0.05 | 0.06 | 0.07 | 0.09 | 0.18 | 0.17 | 0.19 | 0.27 | 0.3 | 0.35 |
| Public | 28.4 | 29.29 | 29.5 | 28.98 | 27.91 | 28.07 | 29.4 | 30.15 | 33.89 | 34.59 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 5.77 | 11.61 | 11.61 | 11.61 | 11.61 | 11.61 | 11.61 | 11.64 | 11.95 | 11.95 |
| FII | 1.35 | 2.48 | 2.44 | 2.54 | 2.73 | 2.72 | 2.87 | 2.67 | 2.71 | 2.54 |
| DII | 0 | 0.01 | 0.01 | 0.02 | 0.04 | 0.03 | 0.04 | 0.06 | 0.07 | 0.08 |
| Public | 2.83 | 5.84 | 5.88 | 5.78 | 5.56 | 5.6 | 6.05 | 6.2 | 7.55 | 7.71 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 9.95 | 19.94 | 19.94 | 19.94 | 19.94 | 19.97 | 20.57 | 20.57 | 22.28 | 22.28 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | +21% | +47% | +48% | +32% |
| Operating Profit CAGR | +30% | +48% | +50% | +28% |
| PAT CAGR | +24% | +45% | +69% | +42% |
| Share Price CAGR | -5% | +52% | +94% | +50% |
| ROE Average | +24% | +22% | +19% | +13% |
| ROCE Average | +23% | +22% | +19% | +16% |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 57.98 | 58.21 | 58.21 | 58.21 | 58.21 | 58.13 | 56.43 | 56.6 | 53.65 | 53.65 |
| FII | 13.58 | 12.44 | 12.22 | 12.72 | 13.7 | 13.63 | 13.97 | 12.97 | 12.16 | 11.41 |
| DII | 0.05 | 0.06 | 0.07 | 0.09 | 0.18 | 0.17 | 0.19 | 0.27 | 0.3 | 0.35 |
| Public | 42.02 | 41.79 | 41.79 | 41.79 | 41.79 | 41.87 | 43.57 | 43.4 | 46.35 | 46.35 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 5.77 | 11.61 | 11.61 | 11.61 | 11.61 | 11.61 | 11.61 | 11.64 | 11.95 | 11.95 |
| FII | 1.35 | 2.48 | 2.44 | 2.54 | 2.73 | 2.72 | 2.87 | 2.67 | 2.71 | 2.54 |
| DII | 0 | 0.01 | 0.01 | 0.02 | 0.04 | 0.03 | 0.04 | 0.06 | 0.07 | 0.08 |
| Public | 4.18 | 8.33 | 8.33 | 8.33 | 8.33 | 8.36 | 8.96 | 8.92 | 10.32 | 10.32 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 9.95 | 19.94 | 19.94 | 19.94 | 19.94 | 19.97 | 20.57 | 20.57 | 22.28 | 22.28 |
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