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VISA Chrome Overview

1. Business Overview

VISA Chrome Ltd. (VISASTEEL) is an Indian company operating in the Steel & Iron Products sector. Its core business involves the manufacturing and sale of various steel and iron products, likely specializing in chrome-alloyed steel or stainless steel given its name "Chrome." The company's business model revolves around procuring raw materials (iron ore, coking coal, chrome ore, scrap), processing them through integrated or semi-integrated steel-making facilities, and producing finished and semi-finished steel products for industrial and construction applications. Revenue is generated from the direct sale of these manufactured steel products to a diverse customer base, including infrastructure projects, automotive industries, construction companies, and other manufacturing sectors.

2. Key Segments / Revenue Mix

While specific breakdowns are not provided, given its name and sector, VISA Chrome Ltd. likely specializes in segments related to:

Specialty Steel Products: This could include stainless steel, ferrochrome, or other chrome-alloyed steels which offer specific properties like corrosion resistance or high strength.

Long Products: Such as rebar, wire rods, and structural steels primarily for construction and infrastructure.

Flat Products: Such as sheets, plates, and coils used in manufacturing, automotive, and consumer durables.

A significant portion of revenue is expected to come from the manufacturing and direct sales of these steel products.

3. Industry & Positioning

The Indian steel industry is large, capital-intensive, and highly cyclical, driven primarily by infrastructure development, construction, and manufacturing growth. It features a mix of large integrated players (e.g., Tata Steel, JSW Steel, SAIL) and numerous mid-to-small scale producers. Given its focus suggested by "Chrome," VISA Chrome Ltd. likely occupies a niche or mid-tier position, potentially competing on product specialization, quality, or regional presence rather than sheer scale against the industry giants. Its positioning would depend on its production capacity, product mix, and market share within its specific product categories.

4. Competitive Advantage (Moat)

For a steel company, potential competitive advantages are often:

Cost Advantage: Achieved through efficient operations, backward integration (owning raw material mines like iron ore or chrome ore), proximity to markets, or superior logistics.

Scale: Larger players benefit from economies of scale in production, procurement, and distribution.

Product Specialization/Quality: Excelling in niche, value-added products (like specific chrome-alloyed steels) can create a differentiation moat.

Brand/Relationships: While less pronounced in commodity steel, long-standing customer relationships and a reputation for reliable supply and quality can offer some advantage.

Without specific details, VISA Chrome Ltd.'s moat would likely stem from its potential specialization in chrome-based steels, offering a differentiated product, or efficient regional operations if it serves specific local markets effectively.

5. Growth Drivers

Infrastructure Development: Government initiatives in India for roads, railways, ports, airports, and urban development drive demand for steel.

Urbanization & Construction: Rapid urbanization leads to increased residential and commercial construction, boosting steel consumption.

Manufacturing Sector Growth: Expansion in automotive, capital goods, and consumer durable industries fuels demand for flat and specialty steel products.

"Make in India" Initiative: Government focus on boosting domestic manufacturing can increase steel consumption within the country.

Export Opportunities: While the primary focus is domestic, global demand for specific steel products can provide export avenues.

6. Risks

Commodity Price Volatility: Fluctuations in raw material prices (iron ore, coking coal, chrome ore, scrap) and finished steel prices can significantly impact profitability.

Cyclical Demand: Steel demand is highly correlated with economic cycles, making the company vulnerable to economic downturns.

Environmental Regulations: Stringent environmental norms and compliance costs related to pollution control can impact operations and capital expenditure.

Import Competition: Influx of cheaper steel imports, particularly from countries with excess capacity, can depress domestic prices.

High Capital Intensity: Steel production requires significant capital investment in plants and machinery, leading to high fixed costs and potentially large debt burdens.

Trade Tariffs & Policies: Changes in government trade policies, tariffs, or anti-dumping duties can affect export/import dynamics.

7. Management & Ownership

As a company in India, it is likely promoter-driven, meaning the founding family or group holds a significant stake and exerts substantial control over strategic decisions. The management team would typically consist of professional executives overseeing daily operations, sales, and production, potentially with deep industry experience. Ownership structure often includes the promoter group as the largest shareholder, complemented by institutional investors (domestic and foreign), mutual funds, and retail shareholders. The quality of management would depend on their ability to navigate cyclical markets, manage costs, and drive technological adoption.

8. Outlook

VISA Chrome Ltd., as a steel producer in India, stands to benefit from the country's robust long-term economic growth trajectory, particularly in infrastructure and construction. The potential specialization in chrome-alloyed steels could provide a niche market advantage, insulating it somewhat from pure commodity price pressures and offering higher value-added products. However, the company operates within a highly cyclical and capital-intensive industry, making it susceptible to volatility in raw material prices, economic downturns, and intense competition. Its ability to maintain cost efficiency, adapt to evolving environmental regulations, and effectively manage its product mix will be crucial for sustained performance. The outlook is balanced between the tailwinds of domestic growth and the inherent challenges and risks of the global steel sector.

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VISA Chrome Key Financials

Market Cap ₹665 Cr.

Stock P/E -1.3

P/B -0.5

Current Price ₹45.6

Book Value ₹ -87.3

Face Value 10

52W High ₹73.7

Dividend Yield 0%

52W Low ₹ 27.7

VISA Chrome Share Price

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Volume
Price

VISA Chrome Quarterly Price

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VISA Chrome Peer Comparison

VISA Chrome Quarterly Results

#(Fig in Cr.) Sep 2023 Dec 2023 Mar 2024 Jun 2024 Sep 2024 Dec 2024 Mar 2025 Jun 2025 Sep 2025 Dec 2025
Net Sales 189 90 156 135 151 119 162 171 76 145
Other Income 0 0 0 0 0 0 0 1 3 0
Total Income 189 90 157 135 151 119 163 172 79 145
Total Expenditure 195 94 146 122 143 116 154 153 84 146
Operating Profit -5 -4 11 13 8 3 9 19 -5 -1
Interest 7 7 7 7 8 8 8 8 8 9
Depreciation 12 13 12 12 12 12 12 6 6 7
Exceptional Income / Expenses 0 0 0 0 8 0 -477 0 0 0
Profit Before Tax -25 -24 -9 -7 -4 -17 -488 4 -20 -17
Provision for Tax 0 0 0 0 0 0 0 0 0 0
Profit After Tax -25 -24 -9 -7 -4 -17 -488 4 -20 -17
Adjustments 0 0 0 -0 0 0 0 0 0 0
Profit After Adjustments -25 -24 -9 -7 -4 -17 -488 4 -20 -17
Adjusted Earnings Per Share -2.1 -2.1 -0.8 -0.6 -0.4 -1.5 -42.2 0.4 -1.7 -1.3

VISA Chrome Profit & Loss

#(Fig in Cr.) Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025 TTM
Net Sales 1280 1303 1559 2067 1414 683 988 1118 657 670 566 554
Other Income 20 18 18 55 16 12 1 1 2 1 1 4
Total Income 1301 1321 1577 2122 1430 695 989 1120 659 671 567 559
Total Expenditure 1270 1322 1501 2027 1440 733 984 1101 649 665 535 537
Operating Profit 31 -1 76 95 -10 -38 4 19 10 7 32 22
Interest 229 485 47 34 19 20 17 21 25 30 31 33
Depreciation 77 146 163 151 133 134 128 85 73 49 49 31
Exceptional Income / Expenses -21 0 0 0 0 0 -1056 0 1748 0 -469 -477
Profit Before Tax -297 -632 -133 -90 -162 -192 -1197 -87 1660 -72 -517 -521
Provision for Tax 6 27 0 0 0 0 0 0 0 0 0 0
Profit After Tax -303 -659 -133 -90 -162 -192 -1197 -87 1660 -72 -517 -521
Adjustments 30 25 -2 2 -0 0 0 0 0 0 0 0
Profit After Adjustments -273 -634 -135 -88 -162 -192 -1197 -87 1660 -72 -517 -521
Adjusted Earnings Per Share -24.8 -57.6 -12.3 -7.6 -14 -16.6 -103.4 -7.5 143.4 -6.2 -44.6 -44.8

Growth Rates

# 1 Year 3 Year 5 Year 10 Year
Sales CAGR -16% -20% -4% -8%
Operating Profit CAGR 357% 19% 0% 0%
PAT CAGR 0% 0% 0% 0%
# 1 Year 3 Year 5 Year 10 Year
Share Price CAGR 38% 60% 36% 13%
ROE Average 0% 0% 0% 0%
ROCE Average -185% 5% -12% -7%

VISA Chrome Balance Sheet

#(Fig in Cr.) Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Shareholder's Funds -205 -866 -615 -793 -955 -1148 -2346 -2433 -772 -844 -1361
Minority's Interest 103 78 58 0 0 0 0 0 0 0 0
Borrowings 2488 2356 1975 1476 1012 602 0 0 0 0 0
Other Non-Current Liabilities 8 2 2 4 22 25 22 18 47 42 38
Total Current Liabilities 1616 2269 2754 2912 3221 3586 4177 4182 1793 1835 1856
Total Liabilities 4010 3839 4174 3599 3300 3065 1853 1767 1068 1032 533
Fixed Assets 3036 2895 3142 2933 2804 2679 1704 1625 959 920 447
Other Non-Current Assets 453 413 349 320 309 301 45 44 50 55 10
Total Current Assets 521 531 683 346 187 85 104 98 58 57 77
Total Assets 4010 3839 4174 3599 3300 3065 1853 1767 1068 1032 533

VISA Chrome Cash Flow

#(Fig in Cr.) Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Opening Cash & Cash Equivalents 86 0 4 15 17 1 7 0 0 0 0
Cash Flow from Operating Activities -216 -333 12 151 82 59 13 17 26 17 26
Cash Flow from Investing Activities -26 7 -4 14 16 11 1 -9 -17 -9 -12
Cash Flow from Financing Activities 157 328 4 -153 -113 -64 -14 -9 -8 -8 -13
Net Cash Inflow / Outflow -85 3 12 12 -16 6 1 -0 1 0 0
Closing Cash & Cash Equivalent 1 4 15 17 1 7 8 0 0 0 0

VISA Chrome Ratios

# Mar 2015 Mar 2016 Mar 2017 Mar 2018 Mar 2019 Mar 2020 Mar 2021 Mar 2022 Mar 2023 Mar 2024 Mar 2025
Earnings Per Share (Rs) -24.81 -57.64 -12.29 -7.56 -13.96 -16.57 -103.4 -7.53 143.39 -6.21 -44.61
CEPS(Rs) -20.54 -46.71 2.65 5.26 -2.44 -5 -92.31 -0.15 149.66 -2.01 -40.41
DPS(Rs) 0 0 0 0 0 0 0 0 0 0 0
Book NAV/Share(Rs) -18.62 -78.7 -56.46 -68.52 -82.5 -99.13 -202.64 -210.14 -66.68 -72.9 -117.53
Core EBITDA Margin(%) 0.77 -1.38 3.48 1.88 -1.81 -7.31 0.38 1.6 1.32 0.76 5.52
EBIT Margin(%) -4.93 -10.58 -5.2 -2.66 -10.11 -25.22 -119.44 -5.94 256.38 -6.27 -85.75
Pre Tax Margin(%) -21.75 -45.45 -7.99 -4.27 -11.43 -28.08 -121.16 -7.8 252.52 -10.73 -91.18
PAT Margin (%) -22.19 -47.43 -7.99 -4.27 -11.43 -28.08 -121.16 -7.8 252.52 -10.73 -91.18
Cash Profit Margin (%) -16.57 -36.95 1.75 2.9 -2 -8.47 -108.16 -0.16 263.56 -3.48 -82.6
ROA(%) -7.53 -16.8 -3.33 -2.31 -4.69 -6.03 -48.69 -4.82 117.13 -6.85 -65.98
ROE(%) 0 0 0 0 0 0 0 0 0 0 0
ROCE(%) -2.23 -4.8 -2.78 -1.83 -5.3 -7.05 -68.28 -6.14 208.88 -7.61 -185.16
Receivable days 20.07 29.94 34.02 18.08 12.88 11.3 0 0 0 0 0.61
Inventory Days 77.75 60.91 54.61 37.47 28.85 36.02 12.49 10.67 10.64 4.34 6.38
Payable days 159.37 98.5 80.65 44.58 40.8 84.43 58.34 37.49 58.59 37.97 44.72
PER(x) 0 0 0 0 0 0 0 0 0.08 0 0
Price/Book(x) -0.78 -0.18 -0.37 -0.21 -0.1 -0.03 -0.03 -0.07 -0.17 -0.27 -0.26
Dividend Yield(%) 0 0 0 0 0 0 0 0 0 0 0
EV/Net Sales(x) 2.73 3.04 2.61 1.83 2.55 5.12 3.58 3.25 2.22 2.35 3.03
EV/Core EBITDA(x) 113.75 -2703.88 53.79 39.81 -377.01 -91.39 787.06 190.31 140.11 238.65 53.28
Net Sales Growth(%) -12 1.79 19.63 32.57 -31.57 -51.68 44.61 13.18 -41.22 1.89 -15.44
EBIT Growth(%) -636.93 -118.65 40.95 35.75 -156.2 -20.57 -584.76 94.38 2639.13 -102.49 -1057.03
PAT Growth(%) -110.82 -117.87 79.77 32.77 -80.17 -18.74 -523.88 92.71 2003.49 -104.33 -618.53
EPS Growth(%) -84.61 -132.33 78.68 38.47 -84.64 -18.73 -523.9 92.71 2003.48 -104.33 -618.52
Debt/Equity(x) -16.4 -4.43 -6.25 -4.57 -3.68 -3.03 -1.48 -1.43 -1.75 -1.62 -1
Current Ratio(x) 0.32 0.23 0.25 0.12 0.06 0.02 0.02 0.02 0.03 0.03 0.04
Quick Ratio(x) 0.15 0.15 0.14 0.08 0.03 0.01 0.02 0.02 0.03 0.03 0.04
Interest Cover(x) -0.29 -0.3 -1.86 -1.65 -7.66 -8.82 -69.48 -3.19 66.44 -1.4 -15.77
Total Debt/Mcap(x) 20.91 24.58 16.7 22.15 37.97 111.29 47.22 19.54 10.49 5.91 3.79

VISA Chrome Shareholding Pattern

# Dec 2023 Mar 2024 Jun 2024 Sep 2024 Dec 2024 Mar 2025 Jun 2025 Sep 2025 Dec 2025 Mar 2026
Promoter 48.27 48.27 48.27 52.66 52.66 52.66 52.66 52.66 57.6 57.6
FII 17.41 17.41 17.41 13.35 13.35 13.34 13.34 13.34 11.95 11.95
DII 0 0 0 0 0 0 0.09 0 0 0
Public 34.32 34.32 34.32 33.99 33.99 34 33.91 34 30.45 30.45
Others 0 0 0 0 0 0 0 0 0 0
Total 100 100 100 100 100 100 100 100 100 100

VISA Chrome News

VISA Chrome Pros & Cons

Pros

  • Stock is trading at -0.5 times its book value
  • Company is almost debt free.

Cons

  • Company has a low return on equity of 0% over the last 3 years.
  • Debtor days have increased from 37.97 to 44.72days.
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