WEBSITE BSE:532721 NSE: VISA STEEL Inc. Year: 1996 Industry: Steel & Iron Products My Bucket: Add Stock
Last updated: 15:42
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1. Business Overview
VISA Chrome Ltd. (VISASTEEL) is an Indian company operating in the Steel & Iron Products sector. Its core business involves the manufacturing and sale of various steel and iron products, likely specializing in chrome-alloyed steel or stainless steel given its name "Chrome." The company's business model revolves around procuring raw materials (iron ore, coking coal, chrome ore, scrap), processing them through integrated or semi-integrated steel-making facilities, and producing finished and semi-finished steel products for industrial and construction applications. Revenue is generated from the direct sale of these manufactured steel products to a diverse customer base, including infrastructure projects, automotive industries, construction companies, and other manufacturing sectors.
2. Key Segments / Revenue Mix
While specific breakdowns are not provided, given its name and sector, VISA Chrome Ltd. likely specializes in segments related to:
Specialty Steel Products: This could include stainless steel, ferrochrome, or other chrome-alloyed steels which offer specific properties like corrosion resistance or high strength.
Long Products: Such as rebar, wire rods, and structural steels primarily for construction and infrastructure.
Flat Products: Such as sheets, plates, and coils used in manufacturing, automotive, and consumer durables.
A significant portion of revenue is expected to come from the manufacturing and direct sales of these steel products.
3. Industry & Positioning
The Indian steel industry is large, capital-intensive, and highly cyclical, driven primarily by infrastructure development, construction, and manufacturing growth. It features a mix of large integrated players (e.g., Tata Steel, JSW Steel, SAIL) and numerous mid-to-small scale producers. Given its focus suggested by "Chrome," VISA Chrome Ltd. likely occupies a niche or mid-tier position, potentially competing on product specialization, quality, or regional presence rather than sheer scale against the industry giants. Its positioning would depend on its production capacity, product mix, and market share within its specific product categories.
4. Competitive Advantage (Moat)
For a steel company, potential competitive advantages are often:
Cost Advantage: Achieved through efficient operations, backward integration (owning raw material mines like iron ore or chrome ore), proximity to markets, or superior logistics.
Scale: Larger players benefit from economies of scale in production, procurement, and distribution.
Product Specialization/Quality: Excelling in niche, value-added products (like specific chrome-alloyed steels) can create a differentiation moat.
Brand/Relationships: While less pronounced in commodity steel, long-standing customer relationships and a reputation for reliable supply and quality can offer some advantage.
Without specific details, VISA Chrome Ltd.'s moat would likely stem from its potential specialization in chrome-based steels, offering a differentiated product, or efficient regional operations if it serves specific local markets effectively.
5. Growth Drivers
Infrastructure Development: Government initiatives in India for roads, railways, ports, airports, and urban development drive demand for steel.
Urbanization & Construction: Rapid urbanization leads to increased residential and commercial construction, boosting steel consumption.
Manufacturing Sector Growth: Expansion in automotive, capital goods, and consumer durable industries fuels demand for flat and specialty steel products.
"Make in India" Initiative: Government focus on boosting domestic manufacturing can increase steel consumption within the country.
Export Opportunities: While the primary focus is domestic, global demand for specific steel products can provide export avenues.
6. Risks
Commodity Price Volatility: Fluctuations in raw material prices (iron ore, coking coal, chrome ore, scrap) and finished steel prices can significantly impact profitability.
Cyclical Demand: Steel demand is highly correlated with economic cycles, making the company vulnerable to economic downturns.
Environmental Regulations: Stringent environmental norms and compliance costs related to pollution control can impact operations and capital expenditure.
Import Competition: Influx of cheaper steel imports, particularly from countries with excess capacity, can depress domestic prices.
High Capital Intensity: Steel production requires significant capital investment in plants and machinery, leading to high fixed costs and potentially large debt burdens.
Trade Tariffs & Policies: Changes in government trade policies, tariffs, or anti-dumping duties can affect export/import dynamics.
7. Management & Ownership
As a company in India, it is likely promoter-driven, meaning the founding family or group holds a significant stake and exerts substantial control over strategic decisions. The management team would typically consist of professional executives overseeing daily operations, sales, and production, potentially with deep industry experience. Ownership structure often includes the promoter group as the largest shareholder, complemented by institutional investors (domestic and foreign), mutual funds, and retail shareholders. The quality of management would depend on their ability to navigate cyclical markets, manage costs, and drive technological adoption.
8. Outlook
VISA Chrome Ltd., as a steel producer in India, stands to benefit from the country's robust long-term economic growth trajectory, particularly in infrastructure and construction. The potential specialization in chrome-alloyed steels could provide a niche market advantage, insulating it somewhat from pure commodity price pressures and offering higher value-added products. However, the company operates within a highly cyclical and capital-intensive industry, making it susceptible to volatility in raw material prices, economic downturns, and intense competition. Its ability to maintain cost efficiency, adapt to evolving environmental regulations, and effectively manage its product mix will be crucial for sustained performance. The outlook is balanced between the tailwinds of domestic growth and the inherent challenges and risks of the global steel sector.
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Market Cap ₹665 Cr.
Stock P/E -1.3
P/B -0.5
Current Price ₹45.6
Book Value ₹ -87.3
Face Value 10
52W High ₹73.7
Dividend Yield 0%
52W Low ₹ 27.7
Price goes above X
Price falls below X
PE goes above X
PE falls below X
₹ | |
| #(Fig in Cr.) | Sep 2023 | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 189 | 90 | 156 | 135 | 151 | 119 | 162 | 171 | 76 | 145 |
| Other Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 3 | 0 |
| Total Income | 189 | 90 | 157 | 135 | 151 | 119 | 163 | 172 | 79 | 145 |
| Total Expenditure | 195 | 94 | 146 | 122 | 143 | 116 | 154 | 153 | 84 | 146 |
| Operating Profit | -5 | -4 | 11 | 13 | 8 | 3 | 9 | 19 | -5 | -1 |
| Interest | 7 | 7 | 7 | 7 | 8 | 8 | 8 | 8 | 8 | 9 |
| Depreciation | 12 | 13 | 12 | 12 | 12 | 12 | 12 | 6 | 6 | 7 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 8 | 0 | -477 | 0 | 0 | 0 |
| Profit Before Tax | -25 | -24 | -9 | -7 | -4 | -17 | -488 | 4 | -20 | -17 |
| Provision for Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Tax | -25 | -24 | -9 | -7 | -4 | -17 | -488 | 4 | -20 | -17 |
| Adjustments | 0 | 0 | 0 | -0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Adjustments | -25 | -24 | -9 | -7 | -4 | -17 | -488 | 4 | -20 | -17 |
| Adjusted Earnings Per Share | -2.1 | -2.1 | -0.8 | -0.6 | -0.4 | -1.5 | -42.2 | 0.4 | -1.7 | -1.3 |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 1280 | 1303 | 1559 | 2067 | 1414 | 683 | 988 | 1118 | 657 | 670 | 566 | 554 |
| Other Income | 20 | 18 | 18 | 55 | 16 | 12 | 1 | 1 | 2 | 1 | 1 | 4 |
| Total Income | 1301 | 1321 | 1577 | 2122 | 1430 | 695 | 989 | 1120 | 659 | 671 | 567 | 559 |
| Total Expenditure | 1270 | 1322 | 1501 | 2027 | 1440 | 733 | 984 | 1101 | 649 | 665 | 535 | 537 |
| Operating Profit | 31 | -1 | 76 | 95 | -10 | -38 | 4 | 19 | 10 | 7 | 32 | 22 |
| Interest | 229 | 485 | 47 | 34 | 19 | 20 | 17 | 21 | 25 | 30 | 31 | 33 |
| Depreciation | 77 | 146 | 163 | 151 | 133 | 134 | 128 | 85 | 73 | 49 | 49 | 31 |
| Exceptional Income / Expenses | -21 | 0 | 0 | 0 | 0 | 0 | -1056 | 0 | 1748 | 0 | -469 | -477 |
| Profit Before Tax | -297 | -632 | -133 | -90 | -162 | -192 | -1197 | -87 | 1660 | -72 | -517 | -521 |
| Provision for Tax | 6 | 27 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Tax | -303 | -659 | -133 | -90 | -162 | -192 | -1197 | -87 | 1660 | -72 | -517 | -521 |
| Adjustments | 30 | 25 | -2 | 2 | -0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Adjustments | -273 | -634 | -135 | -88 | -162 | -192 | -1197 | -87 | 1660 | -72 | -517 | -521 |
| Adjusted Earnings Per Share | -24.8 | -57.6 | -12.3 | -7.6 | -14 | -16.6 | -103.4 | -7.5 | 143.4 | -6.2 | -44.6 | -44.8 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | -16% | -20% | -4% | -8% |
| Operating Profit CAGR | 357% | 19% | 0% | 0% |
| PAT CAGR | 0% | 0% | 0% | 0% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | 38% | 60% | 36% | 13% |
| ROE Average | 0% | 0% | 0% | 0% |
| ROCE Average | -185% | 5% | -12% | -7% |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shareholder's Funds | -205 | -866 | -615 | -793 | -955 | -1148 | -2346 | -2433 | -772 | -844 | -1361 |
| Minority's Interest | 103 | 78 | 58 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Borrowings | 2488 | 2356 | 1975 | 1476 | 1012 | 602 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities | 8 | 2 | 2 | 4 | 22 | 25 | 22 | 18 | 47 | 42 | 38 |
| Total Current Liabilities | 1616 | 2269 | 2754 | 2912 | 3221 | 3586 | 4177 | 4182 | 1793 | 1835 | 1856 |
| Total Liabilities | 4010 | 3839 | 4174 | 3599 | 3300 | 3065 | 1853 | 1767 | 1068 | 1032 | 533 |
| Fixed Assets | 3036 | 2895 | 3142 | 2933 | 2804 | 2679 | 1704 | 1625 | 959 | 920 | 447 |
| Other Non-Current Assets | 453 | 413 | 349 | 320 | 309 | 301 | 45 | 44 | 50 | 55 | 10 |
| Total Current Assets | 521 | 531 | 683 | 346 | 187 | 85 | 104 | 98 | 58 | 57 | 77 |
| Total Assets | 4010 | 3839 | 4174 | 3599 | 3300 | 3065 | 1853 | 1767 | 1068 | 1032 | 533 |
| #(Fig in Cr.) | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 86 | 0 | 4 | 15 | 17 | 1 | 7 | 0 | 0 | 0 | 0 |
| Cash Flow from Operating Activities | -216 | -333 | 12 | 151 | 82 | 59 | 13 | 17 | 26 | 17 | 26 |
| Cash Flow from Investing Activities | -26 | 7 | -4 | 14 | 16 | 11 | 1 | -9 | -17 | -9 | -12 |
| Cash Flow from Financing Activities | 157 | 328 | 4 | -153 | -113 | -64 | -14 | -9 | -8 | -8 | -13 |
| Net Cash Inflow / Outflow | -85 | 3 | 12 | 12 | -16 | 6 | 1 | -0 | 1 | 0 | 0 |
| Closing Cash & Cash Equivalent | 1 | 4 | 15 | 17 | 1 | 7 | 8 | 0 | 0 | 0 | 0 |
| # | Mar 2015 | Mar 2016 | Mar 2017 | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | -24.81 | -57.64 | -12.29 | -7.56 | -13.96 | -16.57 | -103.4 | -7.53 | 143.39 | -6.21 | -44.61 |
| CEPS(Rs) | -20.54 | -46.71 | 2.65 | 5.26 | -2.44 | -5 | -92.31 | -0.15 | 149.66 | -2.01 | -40.41 |
| DPS(Rs) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Book NAV/Share(Rs) | -18.62 | -78.7 | -56.46 | -68.52 | -82.5 | -99.13 | -202.64 | -210.14 | -66.68 | -72.9 | -117.53 |
| Core EBITDA Margin(%) | 0.77 | -1.38 | 3.48 | 1.88 | -1.81 | -7.31 | 0.38 | 1.6 | 1.32 | 0.76 | 5.52 |
| EBIT Margin(%) | -4.93 | -10.58 | -5.2 | -2.66 | -10.11 | -25.22 | -119.44 | -5.94 | 256.38 | -6.27 | -85.75 |
| Pre Tax Margin(%) | -21.75 | -45.45 | -7.99 | -4.27 | -11.43 | -28.08 | -121.16 | -7.8 | 252.52 | -10.73 | -91.18 |
| PAT Margin (%) | -22.19 | -47.43 | -7.99 | -4.27 | -11.43 | -28.08 | -121.16 | -7.8 | 252.52 | -10.73 | -91.18 |
| Cash Profit Margin (%) | -16.57 | -36.95 | 1.75 | 2.9 | -2 | -8.47 | -108.16 | -0.16 | 263.56 | -3.48 | -82.6 |
| ROA(%) | -7.53 | -16.8 | -3.33 | -2.31 | -4.69 | -6.03 | -48.69 | -4.82 | 117.13 | -6.85 | -65.98 |
| ROE(%) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| ROCE(%) | -2.23 | -4.8 | -2.78 | -1.83 | -5.3 | -7.05 | -68.28 | -6.14 | 208.88 | -7.61 | -185.16 |
| Receivable days | 20.07 | 29.94 | 34.02 | 18.08 | 12.88 | 11.3 | 0 | 0 | 0 | 0 | 0.61 |
| Inventory Days | 77.75 | 60.91 | 54.61 | 37.47 | 28.85 | 36.02 | 12.49 | 10.67 | 10.64 | 4.34 | 6.38 |
| Payable days | 159.37 | 98.5 | 80.65 | 44.58 | 40.8 | 84.43 | 58.34 | 37.49 | 58.59 | 37.97 | 44.72 |
| PER(x) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.08 | 0 | 0 |
| Price/Book(x) | -0.78 | -0.18 | -0.37 | -0.21 | -0.1 | -0.03 | -0.03 | -0.07 | -0.17 | -0.27 | -0.26 |
| Dividend Yield(%) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EV/Net Sales(x) | 2.73 | 3.04 | 2.61 | 1.83 | 2.55 | 5.12 | 3.58 | 3.25 | 2.22 | 2.35 | 3.03 |
| EV/Core EBITDA(x) | 113.75 | -2703.88 | 53.79 | 39.81 | -377.01 | -91.39 | 787.06 | 190.31 | 140.11 | 238.65 | 53.28 |
| Net Sales Growth(%) | -12 | 1.79 | 19.63 | 32.57 | -31.57 | -51.68 | 44.61 | 13.18 | -41.22 | 1.89 | -15.44 |
| EBIT Growth(%) | -636.93 | -118.65 | 40.95 | 35.75 | -156.2 | -20.57 | -584.76 | 94.38 | 2639.13 | -102.49 | -1057.03 |
| PAT Growth(%) | -110.82 | -117.87 | 79.77 | 32.77 | -80.17 | -18.74 | -523.88 | 92.71 | 2003.49 | -104.33 | -618.53 |
| EPS Growth(%) | -84.61 | -132.33 | 78.68 | 38.47 | -84.64 | -18.73 | -523.9 | 92.71 | 2003.48 | -104.33 | -618.52 |
| Debt/Equity(x) | -16.4 | -4.43 | -6.25 | -4.57 | -3.68 | -3.03 | -1.48 | -1.43 | -1.75 | -1.62 | -1 |
| Current Ratio(x) | 0.32 | 0.23 | 0.25 | 0.12 | 0.06 | 0.02 | 0.02 | 0.02 | 0.03 | 0.03 | 0.04 |
| Quick Ratio(x) | 0.15 | 0.15 | 0.14 | 0.08 | 0.03 | 0.01 | 0.02 | 0.02 | 0.03 | 0.03 | 0.04 |
| Interest Cover(x) | -0.29 | -0.3 | -1.86 | -1.65 | -7.66 | -8.82 | -69.48 | -3.19 | 66.44 | -1.4 | -15.77 |
| Total Debt/Mcap(x) | 20.91 | 24.58 | 16.7 | 22.15 | 37.97 | 111.29 | 47.22 | 19.54 | 10.49 | 5.91 | 3.79 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 48.27 | 48.27 | 48.27 | 52.66 | 52.66 | 52.66 | 52.66 | 52.66 | 57.6 | 57.6 |
| FII | 17.41 | 17.41 | 17.41 | 13.35 | 13.35 | 13.34 | 13.34 | 13.34 | 11.95 | 11.95 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0.09 | 0 | 0 | 0 |
| Public | 34.32 | 34.32 | 34.32 | 33.99 | 33.99 | 34 | 33.91 | 34 | 30.45 | 30.45 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 5.59 | 5.59 | 5.59 | 6.1 | 6.1 | 6.1 | 6.1 | 6.1 | 7.45 | 7.45 |
| FII | 2.02 | 2.02 | 2.02 | 1.55 | 1.55 | 1.54 | 1.54 | 1.54 | 1.54 | 1.54 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0.01 | 0 | 0 | 0 |
| Public | 3.97 | 3.97 | 3.97 | 3.94 | 3.94 | 3.94 | 3.93 | 3.94 | 3.94 | 3.94 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 11.58 | 11.58 | 11.58 | 11.58 | 11.58 | 11.58 | 11.58 | 11.58 | 12.93 | 12.93 |
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