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Cyber Media Research & Services Ltd. is an Indian digital marketing, advertising technology and market research company that was incorporated in 1996 and is headquartered in Gurugram, India. Part of the broader CyberMedia group, it provides market research, consulting, digital advertising and programmatic media buying services, along with AI‑driven marketing products such as Auxo Ads, CMGalaxy and CyberAds that help advertisers, publishers and brands optimise digital campaigns, monetise traffic and derive insights from data. The company’s o...Read More
Cyber Media Research & Services Ltd. is an Indian digital marketing, advertising technology and market research company that was incorporated in 1996 and is headquartered in Gurugram, India. Part of the broader CyberMedia group, it provides market research, consulting, digital advertising and programmatic media buying services, along with AI‑driven marketing products such as Auxo Ads, CMGalaxy and CyberAds that help advertisers, publishers and brands optimise digital campaigns, monetise traffic and derive insights from data. The company’s offerings span digital marketing services, data analytics, market intelligence and strategic advisory across sectors such as IT, telecommunications and consumer markets, making it a player in the adtech and martech landscape. It is publicly listed on both the NSE and BSE under the ticker CMRSL, and has generated revenue through multiple streams including consulting, advertising platforms and analytics tools since its IPO in 2022, when it raised capital through a public issue. The business continues to evolve with a focus on automation, AI‑driven marketing solutions and global clients. ...Read Less
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Market Cap ₹21 Cr.
Stock P/E 9.2
P/B 1.1
Current Price ₹73
Book Value ₹ 65.7
Face Value 10
52W High ₹96.8
Dividend Yield 2.74%
52W Low ₹ 52.5
Price goes above X
Price falls below X
PE goes above X
PE falls below X
₹ | |
| #(Fig in Cr.) | Sep 2023 | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 25 | 22 | 22 | 18 | 18 | 21 | 18 | 22 | 21 | 22 |
| Other Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Income | 26 | 22 | 23 | 18 | 18 | 21 | 19 | 22 | 21 | 22 |
| Total Expenditure | 24 | 20 | 20 | 17 | 17 | 20 | 18 | 21 | 20 | 21 |
| Operating Profit | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Exceptional Income / Expenses | 0 | 0 | -1 | 0 | 0 | 0 | 0 | 0 | 0 | -1 |
| Profit Before Tax | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Provision for Tax | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Tax | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 |
| Adjustments | -0 | 0 | 0 | 0 | 0 | -0 | -0 | 0 | -0 | -0 |
| Profit After Adjustments | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 |
| Adjusted Earnings Per Share | 2.7 | 3.1 | 4.5 | 2.1 | 1.9 | 2.4 | 1.4 | 3.6 | 2.8 | 1.9 |
| #(Fig in Cr.) | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|
| Net Sales | 19 | 38 | 30 | 30 | 57 | 63 | 87 | 75 | 83 |
| Other Income | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 |
| Total Income | 19 | 39 | 31 | 30 | 57 | 63 | 88 | 76 | 84 |
| Total Expenditure | 18 | 38 | 30 | 28 | 53 | 59 | 82 | 72 | 80 |
| Operating Profit | 2 | 1 | 1 | 2 | 4 | 4 | 7 | 4 | 4 |
| Interest | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 |
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Exceptional Income / Expenses | 0 | 0 | 0 | 0 | 0 | 0 | -1 | 0 | -1 |
| Profit Before Tax | 1 | 0 | 0 | 1 | 2 | 3 | 5 | 3 | 4 |
| Provision for Tax | 0 | -0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 |
| Profit After Tax | 1 | 0 | 0 | 1 | 2 | 2 | 4 | 2 | 3 |
| Adjustments | 0 | 0 | 0 | -0 | -0 | -0 | -0 | -0 | 0 |
| Profit After Adjustments | 1 | 0 | 0 | 0 | 2 | 2 | 4 | 2 | 3 |
| Adjusted Earnings Per Share | 2.4 | 0.9 | 1.5 | 1.8 | 6.1 | 7.1 | 12.2 | 7.6 | 9.7 |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Sales CAGR | -14% | 10% | 20% | 0% |
| Operating Profit CAGR | -43% | 0% | 32% | 0% |
| PAT CAGR | -50% | 0% | 0% | 0% |
| # | 1 Year | 3 Year | 5 Year | 10 Year |
|---|---|---|---|---|
| Share Price CAGR | -21% | -19% | NA% | NA% |
| ROE Average | 14% | 22% | 30% | 29% |
| ROCE Average | 15% | 22% | 23% | 20% |
| #(Fig in Cr.) | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|
| Shareholder's Funds | 1 | 2 | 2 | 2 | 4 | 13 | 16 | 17 |
| Minority's Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Borrowings | 3 | 5 | 6 | 7 | 7 | 6 | 6 | 5 |
| Other Non-Current Liabilities | -2 | -2 | -2 | -2 | -1 | -0 | -0 | 0 |
| Total Current Liabilities | 8 | 10 | 9 | 8 | 18 | 16 | 20 | 21 |
| Total Liabilities | 10 | 14 | 15 | 15 | 27 | 34 | 41 | 44 |
| Fixed Assets | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Other Non-Current Assets | 3 | 3 | 3 | 4 | 8 | 10 | 9 | 10 |
| Total Current Assets | 7 | 11 | 11 | 11 | 19 | 24 | 32 | 34 |
| Total Assets | 10 | 14 | 15 | 15 | 27 | 34 | 41 | 44 |
| #(Fig in Cr.) | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|
| Opening Cash & Cash Equivalents | 1 | 1 | 1 | 2 | 2 | 5 | 8 | 4 |
| Cash Flow from Operating Activities | 1 | -2 | 2 | 2 | 1 | 9 | -5 | 4 |
| Cash Flow from Investing Activities | -3 | 0 | -1 | -2 | 2 | -10 | 1 | 0 |
| Cash Flow from Financing Activities | 3 | 2 | -1 | -1 | 1 | 3 | 0 | -4 |
| Net Cash Inflow / Outflow | 1 | -0 | 1 | 0 | 4 | 2 | -3 | 0 |
| Closing Cash & Cash Equivalent | 1 | 1 | 2 | 2 | 5 | 8 | 4 | 4 |
| # | Mar 2018 | Mar 2019 | Mar 2020 | Mar 2021 | Mar 2022 | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|---|---|---|---|---|
| Earnings Per Share (Rs) | 2.42 | 0.93 | 1.53 | 1.76 | 6.11 | 7.1 | 12.17 | 7.63 |
| CEPS(Rs) | 4.3 | 1.47 | 2.05 | 3.17 | 7.4 | 8.17 | 13.22 | 8.21 |
| DPS(Rs) | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 2 |
| Book NAV/Share(Rs) | 5.57 | 6.62 | 7.99 | 8.74 | 14.96 | 42.84 | 53.04 | 58.88 |
| Core EBITDA Margin(%) | 7.61 | 1.25 | 2.2 | 4.71 | 5.98 | 6.93 | 6.63 | 3.65 |
| EBIT Margin(%) | 5.41 | 2.25 | 3.77 | 5.76 | 5.79 | 6.58 | 6.64 | 4.9 |
| Pre Tax Margin(%) | 3.89 | 0.31 | 1.28 | 2.32 | 4.09 | 5.22 | 5.65 | 3.91 |
| PAT Margin (%) | 3.18 | 0.61 | 1.28 | 2.23 | 2.83 | 3.36 | 4.11 | 3.09 |
| Cash Profit Margin (%) | 5.64 | 0.97 | 1.71 | 2.69 | 3.29 | 3.79 | 4.43 | 3.2 |
| ROA(%) | 5.81 | 1.91 | 2.66 | 4.43 | 7.65 | 6.92 | 9.5 | 5.45 |
| ROE(%) | 43.47 | 15.21 | 21.01 | 31.45 | 53.59 | 25.97 | 25.59 | 14.14 |
| ROCE(%) | 17.58 | 11.81 | 12.94 | 18.44 | 28.42 | 25.29 | 26.68 | 15.49 |
| Receivable days | 86.81 | 57.18 | 81.52 | 71.07 | 48.01 | 66.8 | 79.55 | 124.48 |
| Inventory Days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Payable days | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| PER(x) | 0 | 0 | 0 | 0 | 0 | 19.78 | 10.65 | 9.02 |
| Price/Book(x) | 0 | 0 | 0 | 0 | 0 | 3.28 | 2.44 | 1.17 |
| Dividend Yield(%) | 0 | 0 | 0 | 0 | 0 | 1.42 | 1.54 | 2.9 |
| EV/Net Sales(x) | 0.17 | 0.18 | 0.2 | 0.22 | 0.12 | 0.64 | 0.49 | 0.29 |
| EV/Core EBITDA(x) | 2.12 | 6.78 | 4.87 | 3.54 | 1.93 | 9.12 | 6.18 | 5.85 |
| Net Sales Growth(%) | 0 | 98.32 | -20.63 | -1.63 | 90.56 | 11.48 | 38.34 | -14.09 |
| EBIT Growth(%) | 0 | -17.49 | 32.94 | 50.37 | 91.24 | 26.71 | 39.7 | -36.59 |
| PAT Growth(%) | 0 | -61.71 | 65.5 | 71.47 | 141.38 | 32.39 | 69.6 | -35.52 |
| EPS Growth(%) | 0 | -61.71 | 65.5 | 14.67 | 247.51 | 16.21 | 71.34 | -37.28 |
| Debt/Equity(x) | 3.21 | 4.16 | 3.47 | 3.35 | 2.58 | 0.54 | 0.55 | 0.35 |
| Current Ratio(x) | 0.85 | 1.11 | 1.25 | 1.41 | 1.07 | 1.56 | 1.63 | 1.58 |
| Quick Ratio(x) | 0.85 | 1.11 | 1.25 | 1.41 | 1.07 | 1.56 | 1.63 | 1.58 |
| Interest Cover(x) | 3.56 | 1.16 | 1.51 | 1.67 | 3.4 | 4.87 | 6.7 | 4.94 |
| Total Debt/Mcap(x) | 0 | 0 | 0 | 0 | 0 | 0.17 | 0.23 | 0.3 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 42.23 | 42.42 | 42.42 | 42.42 | 42.42 | 42.42 | 42.42 | 42.42 | 42.42 | 42.42 |
| FII | 3.77 | 3.77 | 3.77 | 3.77 | 3.77 | 3.77 | 2.05 | 0.93 | 0.93 | 0.93 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Public | 54 | 53.81 | 53.81 | 53.81 | 53.81 | 53.81 | 55.53 | 56.65 | 56.65 | 56.65 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| # | Dec 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|
| Promoter | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 | 0.12 |
| FII | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 0.01 | 0 | 0 | 0 |
| DII | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Public | 0.16 | 0.16 | 0.16 | 0.16 | 0.16 | 0.16 | 0.16 | 0.17 | 0.17 | 0.17 |
| Others | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 | 0.29 |
* The pros and cons are machine generated.
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